MetLife P&C Communication Specialist in Bridgewater, New Jersey
Job Location: United States : New Jersey : Bridgewater
Alternate Job Location : Not Applicable : Not Applicable
Role Value Proposition:
The P&C Communication Specialist markets MetLife’s voluntary insurance products, particularly group property and casualty insurance, to the employees of MetLife’s corporate group customers. Depending on market size and geographic region, a marketer could manage anywhere from 100 to 300 group customers including, some of our largest, sensitive group clients.
The primary responsibility of the role is to work directly with group customers and brokers to develop and implement employee communications for each employer based on marketing best practices, the customer’s historical performance and preferences plus, other variables. The marketer will also work closely with key internal partners including, sales and service representatives, sales support and product groups. The marketer will be accountable for reaching specific goals primarily for, direct mail campaigns, which are key to driving new sales and premium growth.
Research and learn about group customers – including their culture, employee demographics and communications practices.
Develop and execute initial and ongoing case-level employee marketing communication strategies (direct mail, digital, etc.) to employer groups using appropriate marketing metrics and results, customer preferences and marketing initiatives.
Understand market conditions and geographic pricing– challenges and growth areas to develop appropriate segmentation strategies
Convey the value of our employee communication and enrollment approach including direct mail as a communication strategy, campaign specifics, and campaign testing to HR contacts and brokers to gain approval on the various communication strategies and recommendations.
Monitor and assess overall campaign results and employer-specific results to develop and recommend alternative communication plans to drive optimal results
Identification of accounts and presenting the benefits to add additional communications to their plan to maximize employee awareness of the program.
Knowing and understanding the sales unit financials and performance and recommending prioritized account approach to ensure growth potential is maximized for the geographic sales unit.
Manage and leads cross functional sales teams as it relates to P&C customer accounts.
Essential Business Experience and Technical Skills:
BA / BS Degree in Marketing, Business or Communications is highly preferred
5 – 7 years of Marketing Communications experience
Strong business writing / marketing writing skills / direct marketing / electronic / other promotional medium
Knowledge of concepts of advertising, direct response, sales promotion & strategic planning
Broad knowledge of employee benefits & financial services; Property & Casualty experience is ideal
Must have ability to work with corporate management, directors and officers from various lines of business, sales management / sales organizations
Knowledge of Microsoft Office software – Word, Excel, Access and PowerPoint (intermediate to advanced)
Highly detailed and organized with the ability to multi-task and work autonomously is desired.
Number of Openings
At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.”
MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
MetLife maintains a drug-free workplace.
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Requisition #: 58821