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Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Performance Marketing: Retail Media Manager

Primary purpose: Reporting directly to the Vice President of Performance Marketing, the Retail Media Manager is responsible for the development of commerce media strategy across the enterprise. You will be responsible for strategy development, activation, optimization and measurement of Retail Media investment. Within this role, you will provide thought leadership and expertise to both Marketing and Sales on how to best solve critical business challenges through retail media strategy.

The consumer journey continues to experience constant change and is becoming increasingly fragmented. Retail media plays a vital role in unlocking business and omni-channel growth objectives and winning in this environment requires strong expertise in media, understanding of omni-channel commerce, consumer marketing, and analytics.

This is a brand-new role with an exciting opportunity to lead and shape our retail media strategy and showcase how an integrated customer-centric approach drives impactful results. The ideal candidate will have robust experience within the Retail Media network, with an emphasis on Amazon. A successful Retail Media Manager is a versatile media expert who can leverage his/her expertise to maximize performance, optimize to maximize efficiencies and drive ROI.

Key responsibilities:

• Lead the retail media practice within the Performance Marketing Center of Excellence team and provide thought leadership and strategic planning across key accounts utilizing a mix of tactics that drives growth

• Analyze, and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization.

• Establish and evolve key KPIs, benchmarks and best practices

• Drive results through rigorous optimizations and all KPIs are exceeding benchmarks

• Spearhead education needs for the greater organization when it comes to Retail Media by prioritizing relevant topics as well as creating the content to be cascaded

• Manage and evolve agency scope; oversee agency team and day-to-day execution as well as longer term, strategic projects

• Steward relationships with key retail media platforms to ensure success of our investments across all tactics, get access to emerging opportunities (ex: new tactics, technology, capabilities) and continue to test & learn to effect business impact

• Define Ways of Working across cross-functional teams and manage evolution based on business needs & changes

• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

• Stay current with industry best practices, trends, and emerging technologies to proactively apply new knowledge.

• Partner with cross-functional teams across Marketing and Sales to understand business objectives and translate these priorities into actionable retail media campaigns that drive demand and conversion.

Qualifications & Requirements:

• 5-7 years of experience of retail media network and platform experience either in-house at a brand or through an advertising/media agency.

• Strong analytical skills with ability to interpret data and draw actionable insights.

• Ability to develop and maintain strong relationships across all internal stakeholders and outside vendors (includes verbal and written communication).

• Solution-oriented, proactive thinker with the ability to work independently in an ambiguous environment.

• Experience with Amazon SaaS, such as Pacvue is a plus.

• Knowledge of other advertising platforms such as Google Ads and Facebook Advertising a plus.

• Detailed oriented, organized and ability to multi-task

• Creative thinking and problem-solving abilities

• Forecasting and budget management

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

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#Brunswick Corporation

Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.