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As Manager, CRM you will use your consumer first and data-driven mindset to foster consumer relationships that drive retention and re-acquisition for Kellanova’s iconic brands. This Chicago based hybrid role is a critical enabler for executing Full Funnel Marketing across all brands. It involves engaging with consumers at the right time and with the right message to keep them connected with our brands. This helps build lasting relationships through email, SMS, loyalty programs, and a seamless digital experience.

This role is part of the US Digital Consumer Experience team (DCX) and collaborates with brand and cross-functional partners to embed capabilities and inform the future product and capabilities roadmap. Core responsibilities for this role include activating 1st Party Data to build unique consumer journeys through segmentation and personalization. Additionally, it involves owning the CRM strategy across Kellanova’s unique brands and enhancing capabilities across email, SMS, and loyalty tactics.

A Taste of What You’ll Be Doing

• CRM Strategy Execution – Develop and execute CRM strategies that heavily involve segmentation, personalization, scalability, testing, and new technologies like AI. Partner with brand marketing and creative teams on the day-to-day execution of emails. Review competitors to inform decisions and stay on top of new trends.

• Loyalty/CRM Insights – Leverage deep expertise in Loyalty/CRM customer journeys to provide recommendations for offer management, testing and personalization opportunities, and new segment builds. Additionally, develop behavioral-based campaigns for email (triggers), SMS, and push notifications. These efforts aim to increase loyalty enrollments, activation, engagement, and retention.

• CRM Strategy Impact – Lead the strategic development of CRM strategies that deliver maximum impact, aligned with each brand’s unique growth goals.

• Reporting & Insights – Build reports, communicate success stories, and share key learnings with the marketing and broader teams to evaluate performance and develop action plans that drive results.

• Product & IT Collaboration – Partner with product and IT teams to implement new features and data connectors that enhance communications. Ensure the ability to relay business requirements, expected impact, and desired results.

  We’re Looking for Someone With

• Bachelor’s Degree in Marketing or related field.

• Experience in one or more of the following areas: CRM, email, SMS, loyalty tactics.

• Marketing technology knowledge: Adobe Campaign or similar email service providers, Adobe Analytics or Google Analytics.

• Demonstrated strength (technical skills & knowledge) in digital marketing competencies.

  What’s Next

  After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page (https://www.kellanovacareers.com/en/working-here/hiring-process.html) to get insights into our hiring process and more about what we offer.

  Need assistance throughout the application or hiring process? Email USA.Recruitment@Kellanova.com .

  If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page (https://www.kellanovacareers.com/en/working-here/benefits.html) & be sure to ask your recruiter for more specific information.

  Get to Know Us

  At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Crunchy Nut, among others.

  Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

  Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.

  Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals). The companies remain separate until closing.

  You can learn more at www.futureofsnacking.com , and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

  Let’s shape the future of snacking.

  Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here (https://www.kellanovacareers.com/en/our-impact/equity-diversity-and-inclusion.html) .