American Express Senior Manager - Performance Marketing, Kabbage in Albany, New York
Kabbage is blazing a trail in big data & fintech and we are looking for a Performance Marketing Lead to join us as we continue our amazing growth trajectory.
Kabbage is a leading FinTech company changing the way small businesses solve cash-flow challenges. While we've received numerous awards and recognition—such as Entrepreneur's Top Company Cultures, Inc Magazine's Top Private Companies, GlassDoor’s Best Places to Work, and Forbes FinTech 50—it is our people, our culture, and our leaders that make Kabbage such a great place to work.
At Kabbage, we strive to be the place where a diverse mix of talented people want to come, to stay, and do their best work. Our commitment to diversity and inclusion is reflected in our people, our partners, and our customers. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other wonderful characteristics that make us different.
You Lead the Way. We’ve Got Your Back.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.
As a part of the Colleague Experience Group we strive to provide a great colleague experience every day. We obsess over understanding the colleague experience at a deeper level to co-create simple and great ways of working that enable everyone to be and deliver their best. We make a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.
Manage operations of core paid acquisition channels in order to drive towards company growth goals while maximizing ROI.
What you'll be doing:
Work closely with ad network partners to develop and execute on channel strategies and to capitalize on latest channel technology.
Use data to identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders.
Provide strategy for channel performance and communicate insights to marketing leadership.
Efficiency: Able to produce significant output with minimal wasted effort.
Analytical Skills: Able to structure and process qualitative or quantitative data and draw insightful conclusions from it; exhibits a probing mind and achieves penetrating insight
Informing: Sharing information and keeping people informed about what is happening.
Flexibility/Adaptability: Adjusts quickly to changing priorities and conditions; copes effectively with complexity and change.
High Standards: Expects personal performance and team performance to be above average.
What you should have:
A minimum of 5 years’ experience in a performance marketing role.
Experience managing and optimizing bid strategies for SEM Brand, SEM Non-Brand, Paid Social, and Display channels.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
Primary Location: United States
Req ID: 21019225
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