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Marketing Brand Manager

Description

Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, snowmobiles, side-by-sides, all-terrain vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.

Responsibilities:

• Develop and lead the brand strategy for the E-Z-GO, Cushman, and PACE Technologies brands, supporting our golf, E-Z-GO consumer, and commercial business.

• Work cross-functionally with internal and external stakeholders, including graphic design, product management and factory direct and distributorsales organizations when applicable.

• Responsible for the marketing budget and for the understanding how that fits into the businesses profit and loss statements

• Develop and implement marketing content and collateral across various mediums

• Lead a team of individual contributors and agency relationships to achieve marketing objectives In conjunction with product management, establish new product and model year launch timelines, and lead launches

• Establish and support marketing campaigns to drive revenue.

• Ensure dealer portals are regularly updated with current marketing materials and assets, and dealer locator is updated frequently to accurately reflect our dealerbase.

Qualifications

Qualifications:

• Education: Bachelor’s degree in marketing, communications or another related field required

• Years of Experience: 5 or more years of experience required, previous marketing experience preferred

• Comprehensive knowledge of Microsoft Office applications (Word, PowerPoint, Excel)

• Travel requirements: 30%

EEO Statement

Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of, race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information or any other characteristic protected by law.

Pay Transparency Policy Statement

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise, have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Job Marketing

Primary Location US-Georgia-Augusta

Recruiting Company Textron Specialized Vehicles

Schedule Full-time

Job Level Manager with Direct Reports

Shift First Shift

Req ID: 302047