Job Information
3M Activation Marketer - IATD India in Bangalore Kar, Indiana
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Job Description:
As an Activation Marketer , you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
Input to the Area teams (Area portfolio, NPI and segment marketing):
Provide input to Marketing planning, Program and calendar development
Competitive intelligence
Ensure local regulatory and packaging compliance for portfolios/programs
Align to Campaign outcomes/input/results
NPI voice of market, ideas, local needs, participate on global NPI team/with area new product marketers
Manage local calendar of execution
Demand generation at the local Level :
Define local social media/media/key platforms for communications
Execute on End-user communications
Recommendation on media buys
Channel:
General Channel partners distribution, local specific channel partner engagement/execution of through channel marketing plans
Syndication to the channel partner in country
Sales Partnership and Engagement: delivering programs/promotions/new product materials to field sales; close alignment/partnership with sales teams to deliver programs
Promotion support:
Translation correctness and regulatory and legal alignment
Interfacing with local application engineers/specialists – technical/ whitepapers/customer testimonials – ensuring meets customer requirements/local regulations/requirements
Marketing updates:
Owner of the audience evolution – aggregate view of the local audience and articulating that to the area
Product Support: New product translation correctness and local requirement management, local material owners
Promotion planning (IBP process input) – only an input to the process
Local marketing requirements: Trade shows. Customer events. Key opinion leaders.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.
Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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At 3M we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world. Learn more about 3M's creative solutions to global challenges at www.3M.com or on Twitter @3M or @3MNews.