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UnitedHealth Group Product Marketing Director, OAS Payer Market - Telecommute in Boston, Massachusetts

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

This position is responsible for leading product marketing in support of our Advisory Services business focused on the Payer market. The marketing director will develop and execute strategies to capture market share and exceed business unit goals. Direct accountabilities include assessing the market, defining and articulating compelling product value propositions, creating thought leadership and other campaign content, and establishing the marketing strategy for new and legacy consulting offerings and executing together with the integrated marketing team.

You’ll enjoy the flexibility to telecommute* from anywhere within U.S as you take on some tough challenges.

Primary Responsibilities:

  • Product positioning and messaging: Build a deep understanding of buyers and influencers, the problems they face, their specific needs and requirements and the competing solutions available to them. Develop and clearly articulate differentiated and compelling value propositions that drive sales and marketing efforts. Guide future offerings to further strengthen our value proposition and expand our market

  • Product go-to-market strategy and launch: Lead the development of winning go-to-market strategies, create campaign content and sales enablement tools for an impactful launch including sales decks, collateral, web content, use cases, case studies, etc. Collaborate with business and growth leaders to align marketing strategies and plans to help achieve goals

  • Sales enablement: Support selling efforts through ongoing and timely communications and delivery of evolving product positioning, updated sales tools, competitive analyses and new or developing market dynamics. Provide sales enablement training and support specific selling opportunities

  • Thought leadership: Establish and/or support already developed thought leadership positions that differentiates Optum offerings and reaches the audiences through marketing programs, events, industry presentations and public relations

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required qualifications:

  • Bachelor’s degree or equivalent experience

  • 5+ years of experience in product marketing

  • Experience in B2B Marketing

  • Experience influencing and collaborating with others

  • Experience managing and prioritizing several deliverables

  • Experience working with cross-functional teams

  • Experience in solid project management and attention to detail

  • Ability to travel 5-10% nationally, on occasion as needed

  • Full COVID-19 vaccination is an essential requirement of this role. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination prior to employment to ensure compliance

Preferred qualifications:

  • Experience in health care industry

  • Experience in a consulting company

  • Ability to be flexible and work with ambiguity

  • Excellent written and oral communication skills

To protect the health and safety of our workforce, patients, and communities we serve, UnitedHealth Group and its affiliate companies now require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles require full COVID-19 vaccination as an essential job function. UnitedHealth Group adheres to all federal, state, and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $94,500 to $171,700. The salary range for Connecticut / Nevada residents is $94,500 to $171,700. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Product Marketing Director, OAS Payer Market, Product Marketing Director, Manager, Healthcare, consultant, marketer, B2B, Telecommute, Telecommuter

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