VF Corporation Smartwool -Product Line Manager in Boulder, Colorado

Job Description


  • Strategic product planning to deliver product strategies that enhance brand and meet needs of consumers across multiple business functions.

  • Prepare product line strategy and pricing through the formulation of product briefs, that meet revenue and margin targets

  • Build & maintain accuracy of seasonal product plans &/or briefing tool up until seasonal VLP is created.

  • Driving and developing new short and long-term business and innovation opportunities to achieve financial goals for company and consumer benefits.

  • Communicating with product creation teams on future product direction, and collaborating with GTM teams to bring new products to life

  • Give clear and concise product direction to design and development teams through briefing and GTM process

  • Create and deliver compelling and inspirational sales meeting, tradeshow and key account product presentations

  • Plan, create, and merchandise the product line to ensure an intuitive presentation of technologies and aesthetics with a keen eye for trend and ability for storytelling

  • Supports Merchandising Director

  • Work in conjunction with Merchandise Director, Finance, Sales and Operations to set and manage SKU productivity/margin goals

  • Partner with Merchandise Director and Demand Planning to generate seasonal style level forecasts

  • Carry out regular market visits and attend relevant trade shows. Solicit input and feedback related to products

  • Travel domestically and internationally to achieve a high level of market knowledge

  • Be the consumer expert and mine consumer insights to inform and validate product direction

  • Know market competitors including their respective positioning, price points, products and market share

  • Builds and maintains timely and accurate line tools

  • Purchase competitor and fit samples as needed.

  • Collaborates with merchandising team to proof product attributes for seasonal workbook.

  • Maintain VLP & Enovia accuracy post initial seasonal set up.

  • Category SMU lead until form is submitted.

  • PD interdepartmental calendar lead.

  • Lead PD seasonal packaging process to drive holistic & thoughtful approach. Guides timing, deliverables, briefs & consolidation of materials.

  • Merchant lead for approach to EU business. Partner to identify product opportunities & viability. Create tools & align calendar to run more efficiently and foster a productive partnership.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.