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Job Information

USAA Creative Product Marketing Senior - Consumer Lending & Mortgage in Charlotte, North Carolina


Let’s do something that really matters.

At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.

We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!

The Opportunity

We are seeking a dedicated Creative Product Marketing Senior for the Bank Marketing team.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

The USAA Bank Marketing team is a growth engine for the bank, with a laser focus on our mission. We passionately market our products (credit cards, deposits, consumer loans, and mortgages) to both our members and prospects and are experts in direct response marketing channels, where we believe in making data driven investment decisions. We understand that the customer decision journey varies for each product and develop product-specific go-to-market plans, marketing strategies, and creatives. Our campaigns reflect our brand personality, our mission to serve those who serve, and our knowledge of bank products.

The Creative Product Marketing Senior will have expert knowledge of the Consumer Banking space, delivering campaign concepts and creative assets that differentiate USAA products and meet customer needs. Accountable for the on-brief creative deliverables of their teams, establishes creative direction, facilitates on-time delivery, and ensures all work meets or exceeds quality standards, by inspiring excellence in ideation, execution, and production while fostering productive, collaborative relationships with team members and partners across USAA to ensure the right creative direction and outputs.

What you'll do:

  • Supports the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.

  • Knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.

  • Provides insights into management on the creative marketing budget and may partner with external agencies ensuring that business objectives are achieved efficiently.

  • Provides input into innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.

  • Supports the future strategy and growth plans for all products in the purview.

  • Participates in the agile marketing process.

  • Supports the process and timeline for delivering integrated marketing plans from business review through activation and optimization. Understanding of the Integrated Marketing Communications Plan (IMCP); supports the development of the activation (creative) briefs. May provide input into the development of the Brand Strategic Positioning.

  • Understands product related regulations, and risk and compliance requirements.

  • Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets.

  • Identifies and manages existing and emerging risks that stem from business activities and the job role.

  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled.

  • Follows written risk and compliance policies, standards, and procedures for business activities.

What you have:

  • Bachelor of Arts, Bachelor of Business Administration or 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.

  • 6 years of relevant work experience including hands-on experience in developing and managing creatives.

  • Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.

  • Business acumen in the areas of business operations, industry practices and emerging trends.

  • Understands a test-and-learn agenda, with the ability to analyze and interpret test data and create new hypotheses through customer and competitor insights.

  • Experience in Product Marketing, including understanding of specific laws and rules that govern fin serv products (TILA, Reg Z, UDAAP, etc.).

  • Effective communication skills (verbal and written).

  • Strong analytical skills with the ability to analyze and evaluate information.

What sets you apart:

  • US military experience through military service or a military spouse/domestic partner [optional]

  • Experience developing marketing creative for financial services products.

  • Proven success with developing client briefs and creative briefs using research and consumer insights.

  • Experience with marketing agencies (working for agency or managing agency partnership).

  • Working knowledge of P&Ls for financial services products.

  • Experience building and owning a creative process for integrated marketing campaigns, including managing agency partners to follow creative processes.

  • Experience conducting consumer-insights research, and the ability to turn those insights into appropriate messaging.

  • Demonstrated ability to influence and collaborate with others to achieve goals.

  • Stays current on financial services industry trends for marketing content and creative.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer:

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $86,520 - $165,340 .

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you are an existing USAA employee, please use the internal career site in OneSource to apply.

Please do not type your first and last name in all caps.

Find your purpose. Join our mission.

USAA is unlike any other financial services organization. The mission of the association is to facilitate the financial security of its members, associates and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community. We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of service, loyalty, honesty and integrity.

USAA attributes its long-standing success to its most valuable resource: our 35,000 employees. They are the heart and soul of our member-service culture. When you join us, you'll become part of a thriving community committed to going above for those who have gone beyond: the men and women of the U.S. military, their associates and their families. In order to play a role on our team, you don't have to be connected to the military yourself – you just need to share our passion for serving our more than 13 million members.

USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.

USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.