We Hire America Jobs

Here is the person we are seeking to join our team:

You are a dynamic, motivated, self-starting professional with a passion for marketing. You are excited at the prospect of working in Financial Services and learning more about consumer banking behavior. You have a strong appreciation for achieving data-driven results and are eager to find innovative and effective ways to reach our audiences, particularly, with a focus on email journeys and online banking.

But most importantly, you want to be part of a culture of problem-solving, smart and collaborative team members who are committed to producing innovative and exciting work that helps our products connect with prospects and clients throughout our national footprint.

The U.S. Deposits Marketing Manager provides executional and strategic support for marketing objectives and campaigns related to email journeys and BMO Digital Banking. With assistance from the Senior Marketing Manager, this role develops and executes plans and tactics focused primarily on lifecycle email journey creation and management. Other activities include customer emails and communications, promotions and incentives, and acquisition and retention initiatives related to US Deposit team goals. This person has an eye for detail, and executes campaigns that are consistent with brand standards and align to strategic objectives. This role will maintain an understanding of the business/product group to produce effective and integrated marketing solutions, manage cross-functional relationships, and act as a liaison between the business/group and internal marketing teams to ensure process alignment and the production of impactful and relevant marketing communications.

This position requires a strong understanding of customer behavior, as well as the ability to leverage marketing automation tools to create personalized experiences at scale. This role collaborates with cross-functional teams to build customer journeys, help drive strategic marketing plans across digital and in branch channels, and glean insights to inform future planning. Focus is primarily on marketing BMO Digital Banking and its features; however, this role may support broader, enterprise-wide initiatives as required.

Responsibilities

Within the first 30 days, you will:

• Develop and cultivate relationships with internal/external partners (Product partners, digital partner teams, social media, legal, compliance, external vendors and other groups, as needed), to successfully grow digital adoption and engagement in the U.S.

• Support the execution and development of strategic initiatives for Lifecycle emails / journeys and BMO Digital Banking in collaboration with internal and external stakeholders.

• Track and analyze performance data to measure effectiveness and find opportunities for improvement.

Within the first 60 days, you will also:

• Produce regular and ad-hoc reports.

• Monitor progress against milestones and recommend and implement adjustments as necessary to meet business objectives.

• Manage weekly internal share outs for Lifecycle emails / journeys and Digital Banking initiatives – inclusive of project management reporting, strategy brief reviews, intake and status calls, and reports.

• Present marketing strategies, related to Lifecycle emails / journeys and BMO Digital Banking, and report effectively to senior leadership to assist in decision-making.

By the end of your first 90 days, you will also:

• Execute against marketing strategy for Lifecycle emails / journeys and BMO Digital Banking, including email / journeys, integrated marketing retention campaigns, digital marketing, incentives, traditional media and owned channels, in-branch experience, creative and collateral, customer journeys and field communications.

• Recommend and implement short- and long-term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required.

• Identify emerging issues and trends to inform decision-making.

• Help determine business priorities and best sequence for execution of business/group strategy.

• Conduct independent analysis and assessment to resolve strategic issues.

• Monitor and track performance, and address any issues.

• Manage agency partners, implement marketing tactics and media opportunities with vendors, and actively monitor programs.

• Break down strategic problems, and analyze data and information to provide insights and recommendations.

• Coordinate and engage with other Deposit Marketing team members to deliver on broader Deposits team goals.

Qualifications

• Minimum of 2-4 years of relevant experience. Bachelor’s Degree in Marketing, Advertising Communications, or related field.

• Financial services marketing and advertising, preferred. Advertising and/or creative agency experience an asset. Strong verbal and written communication skills required.

• Role is primarily focused on automated, multi-channel marketing journeys developed in Salesforce Marketing Cloud. Experience with marketing automation in SFMC is preferred.

• Strong verbal & written communication skills.

• Creative problem-solving skills and excellent creative sensibilities.

• Data driven decision making.

• Comfortable working in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations.

Compensation and Benefits:

$56,000.00 - $104,000.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/us/en

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. BMO is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.