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Job Information

ManpowerGroup Consumer Marketing Manager in Concord, New Hampshire

Consumer Marketing Specialist/Manager - Perm Position

The Consumer Marketing Specialist/Manager plays a key role within the Hillsboro, NH based marketing team(currently remote).

Consumer Marketing Management

Put the consumer front & center in all we do.

Adapt and be relevant to what is happening in the marketplace & competitive landscape

Drive consistent & ownable brand positioning. Ensure integration of all marketing mix elements, driving cohesive & impactful messaging & trademark consistency

Develop solid briefs & lead team & agency initiatives from briefing to implementation & ensure integration & alignment with all key stakeholders to develop programs that build equity, drive penetration & deliver business results

Measure success through ongoing tracking against established objectives & adjust in real time as needed. Conduct post-launch analyses for all key initiatives & share with all relevant cross-functional partners

Research industry trends and opportunities to close gaps in business objectives & drive business forward

Media Planning

Full understanding across multiple platforms - OTT, digital, search, social, TV, radio, OOH, etc.

Work with management to develop brief & budget parameters based on learning from prior analyzing, reporting & optimization. Oversee day-to-day management of media agency in executing established plan, driving ongoing optimization, seeking out & executing relevant added-value partnership deals, & taking managed risks.

Experience with Marketing Mix Modeling a plus.

Sales Marketing Management

Partner with shopper marketing specialist to ensure overall consumer marketing communication, marketing related sell-in decks, trade shows, store audits, store specific consumer promotions & other types to align on all brand messaging/creative & are appropriate for channels

Partner with shopper marketing specialist to ensure merchandising materials for key retailers align on all brand messages & creative

Digital/Website/Social Marketing Collaborate with marketing team to drive content, creative & communication integration across all consumer marketing initiatives (digital, ecomm, social marketing partners)

Position Requirements:

Bachelor's Degree in marketing or a related field required; MBA or related master's degree preferred .

Must be a resourceful, technically savvy, and detail-oriented team player who has had success in working with cross functional teams/projects

7+ years minimum hands-on experience with the following criteria:

Brand marketing/brand management experience with CPG and retailer experience (4 years)

Modern marketing capabilities including digital/social/search, connected commerce and personalization

Highly creative with Adobe suite experience

Experience managing and optimizing traditional, social media and digital advertising campaigns

Experience with A/B and multivariate experiments

Self-motivated, team first approach, fosters new ideas, accountable, excellent communication and leadership skills, strong decision-making skills, collaborative, dependable, strong integrity, curious, data-driven

Ability to multitask in a fast-paced environment, prioritize, effectively manage your time, and meet timelines

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.