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As the Sr. Manager, OTW, Culture + Innovation , you will play a key leadership role in building upon our esteemed brand, enabling deep culturally connectivity and world class storytelling as you orchestrate all brand and marketing initiatives for OTW by Vans, our most exploratory and innovative space. You will lead marketing for OTW by Vans end-to-end from brand experiences to elevated product storytelling.

Join the Vans Family

Vans ® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY . And we are passionate about local COMMUNITIES . And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

• Cultivate our brand identity, connecting the heritage of Vans with the pulse of culture, ensuring authenticity is at the heart of every campaign.

• Develop and implement OTW by Vans marketing strategy and tactics that are quick to capture and spark emerging and new conversations and movements, tailored to the nuances of diverse regional markets.

• Own and drive portfolio of relationships with key brand and product collaborators and partners across skateboarding, design, art, and music for OTW by Vans.

• Own and drive comprehensive marketing calendar and integrated launch plans. Drive discipline cross-functionally cultivating a launch culture.

• Develop and implement OTW by Vans brand experiences that build community and elevate the brand through innovative digital and physical experiences.

How you will do it:

• Lead and mentor a diverse team of marketing professionals, ensuring they are empowered, well-equipped, and aligned with our brand's vision.

• Establish and build strong relationships with partners internally and externally that help support and push the brand forward across skateboarding, design, art, and music domains.

• Foster a collaborative environment where creative and analytical minds can work together to bring innovative ideas to life.

• Regularly interact with other department heads and regional leads to ensure cohesive brand messaging and integrated strategies across all platforms.

What success looks like:

• A noticeable increase in brand awareness and cultural relevance, measured through both quantitative data and qualitative feedback.

• Successful launch and execution of marketing campaigns that resonate with our target visionary audience and result in measurable growth in consumer engagement.

• Recognition within the industry for innovative marketing strategies that set new standards for connecting with culture and communities.

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 7+ years in a similar role with a deep understanding of marketing principles and the ability to navigate the complexities of a dynamic landscape.

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Experience within a marketing or product role, preferably within the fashion or streetwear industry with an agency or brand with cultural influence.

• A solid track record of consumer-centric, creative, and data-informed brand strategies and marketing campaigns.

What we will teach you:

• In-depth knowledge of Vans’ unique brand history, values, and future vision.

• Our unique approach to blending traditional marketing principles with modern, disruptive tactics that align with evolving consumer behaviors.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Hiring Range :

$116,640.00 USD - $145,800.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.