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Now that you’ve found the job description, what’s next?

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.

To learn more about our values and our culture, visit Altra Careers (https://vfc.wd5.myworkdayjobs.com/altra_careers) or www.altrarunning.com (https://www.altrarunning.com/homepage.html) .

What will you do?

A day in the life of a GTM Manager at Altra looks a little like this.

• Manage Go To Market Process

• Collaborate with Product and Sales departments to define product launch marketing and communication strategies, develop creative briefs, develop presentations for Go To Market meetings and sales meetings

• Develop supporting marketing materials for consumers and retail sell-in

• Lead the concepting process to create solutions for shop in shop, brand storytelling in store and elevated brand presence at events

• Manage Product Launch Activation across retail: Wholesale, Key Account, US and Canada

• Develop custom programs for sell-in with key accounts in Run Specialty and Sporting Goods channels.

• Manage Co-op Marketing needs across top strategic, multi-door retail partners.

• Oversee Development of toolkits by Marketing Coordinator to support product launch across all other retail partners.

• Develop strategy, plans and videos for the internal and sales force training platform (Myagi).

• Management and development of Integrated marketing programs

• Drive integrated programs at wholesale, combining athletes, events and product launch moments like Market Takeovers

• Elevate current marketing activations and commitments, enhancing brand presence, partnership and brand awareness

• Ensure product launch integration with brand campaign and brand marketing assets

• Collaborate with the Athletes & Events teams to ensure integration of athletes and community into product marketing and vice versa.

• Team and marketing requirements:

• Manage key marketing budgets and associated monthly forecasts/updates.

• Work effectively with cross-functional teams including building positive, productive work relationships to understand and deliver marketing solutions that drive growth and bottom-line results

• Build strong partnerships and establish credibility with the internal and external team based upon a demonstrated collaborative approach, leadership skills and experience.

• Define, evaluate and report key metrics that tie to business goals

• Adopt and enrich marketing plans through consumer insights

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Experience leading marketing teams in a fast paced, high volume environment and managing a budget of $5M + Proven leadership abilities.

• Experience in leading marketing teams and processes.

• Proven success in creating and delivering strategic marketing initiatives and product launch materials.

• Understanding of retail and brand-retailer relationships.

• Ability to successfully manage complex projects.

• Proven skills in managing agency/vendor partners, including negotiating and managing fees and directing/evaluating brand communications campaigns.

• Analytical, strategic and problem-solving skills.

• Excellent interpersonal skills.

• Strong verbal and written communication skills including meeting facilitation and presentations.

• Proven ability to innovate and foster innovation in others.

• Drive for operational results including budgets, timelines and efficiencies.

• 25% travel.

What do we offer you?

At Altra, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Altra’s benefits package, follow this MyVFBenefits.com (https://www4.benefitsolver.com/benefits/BenefitSolverView?page_name=signon&co_num=30716&co_affid=vfcorp) and click “Looking to Join VF”.

To learn more about Altra’s Diversity and Inclusion efforts, go to www.altrarunning.com (https://www.altrarunning.com/homepage.html) .

Now WE have a question for YOU.

Are you in?

Hiring Range :

$95,040.00 USD - $118,800.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.