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Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

The Opportunity

At Abbott, our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers. Molecular Diagnostics (MDx), a division of Abbott, is a leader in molecular diagnostics and the analysis of DNA, RNA, and proteins at the molecular level. MDx has over 1,000 employees dedicated to manufacturing and marketing more than 450 products worldwide in more than 130 countries. We are committed to advancing molecular testing solutions that guide life’s most profound decisions.

For more information about Molecular Diagnostics, please visit https://www.molecular.abbott/us/en/home

As the Senior Director, Global Marketing you will lead our Global Strategic Marketing team and serve as a key member of the MDx Leadership Team. You will contribute to MDx’s vision and mission by setting the global product portfolio strategy, establishing a pipeline of new product innovations, partnering with cross-functional colleagues to develop new products and driving the global launch of those new products to generate sustainable market share, sales and margin growth. In this role, you will report to the President, Molecular Diagnostics.

What You’ll Work On

Portfolio and Product Lifecycle Management:

• Partner with MDx Leadership Team to define the MDx vision and strategy.

• Align product portfolio with MDx vision and strategy by identifying gaps and defining the innovation roadmap to fill gaps.

• Partner with R&D, Clinical Affairs, Regulatory, Quality and Operations to ensure product development resources are aligned with MDx’s portfolio strategy and product lifecycle roadmap.

• Implement Portfolio Management Process discipline—including globalization of portfolio, lifecycle management, and operational initiatives—to improve value to customer, cost, quality, and profitability.

• Maintain formal product portfolio strategy, product lifecycle roadmap, and New Product Introduction schedule (to serve as an input to monthly Integrated Business Planning process).

Market and Competitive Insights:

• Execute research to generate customer insights regarding unmet needs, identify market and technology trends, uncover significant growth opportunities and inform product portfolio decisions.

• Conduct research to aid in definition of customer and product requirements.

• Inform commercial launch strategy by executing research to aid in definition of value proposition, product positioning, branding, messaging, claims, pricing, advertising campaign concepts, and sales tool effectiveness.

• Conduct research to assess commercial effectiveness, including quarterly Voice of the Customer, sales message recall, etc.

• Maintain global market forecast by Area/Country and market segment.

• Establish processes to collect and report competitive intelligence on a monthly basis.

Innovation:

• Establish a robust pipeline of product, service and business model innovations that: a) align with MDx global product portfolio strategy; b) address unmet customer needs; c) create sustainable competitive advantage; and d) generate sustainable double-digit sales and margin growth.

• Utilize customer insights regarding unmet needs to define new product concepts.

• Lead and leverage Global Market Insights capability to validate/refine concepts with customers; utilize finalized product concepts to define minimum viable product requirements.

• Develop business cases—including technology assessment, target market assessment, DCF/ROI forecast, minimum viable product requirements—and present as part of NPI Phase 0 stage gate review.

• Define a framework to guide the prioritization and resourcing of on-market and new product initiatives.

Brand and Product Management:

• Serve as Global Brand Steward, defining MDx’s global brand identity, positioning, messaging and core creative; ensure consistent execution across Areas, Countries.

• Provide commercial leadership to cross-functional product development teams throughout product development process.

• Drive definition of product strategy for targeted market.

• Support the development, integration and translation of customer insights to identify product differentiation; partner with Market Access, Medical Affairs and Market insights to differentiate products with a compelling value proposition that is supported by clinical claims and evidence.

• Solicit input from Areas/Countries regarding launch toolkit requirements, and partner with Agency of Record to develop global launch toolkit; toolkit to include value proposition, positioning, messaging, claims, advertising campaign, medical communication and education, and sales tools.

• Provide guidance to Areas/Countries on commercial launch strategies; synthesize best practices and disseminate across Areas/Countries.

• Serve as a product knowledge expert resource for Areas and Countries.

Market Access:

• Define global market access and pricing strategy for MDx product portfolio

• Partner with Medical Affairs to define clinical evidence required to achieve reimbursement for new products

• Lead development of core value dossier, including pharmacoeconomic and budget impact models

• Support key countries in definition and execution of market access strategy

• Partner with Global Brand and Product Management Team, Medical Affairs and Areas/Countries to define Stakeholder Engagement and Advocacy Plans, develop new markets and generate advocacy for reimbursement

Additional:

• Build strong working relationships with Areas and Countries that facilitate execution of global strategies and campaigns.

• Establish and monitor Global Strategic Marketing KPIs to ensure strategies and programs are executed effectively and timely.

• Develop and maintain annual budget for Global Strategic Marketing while ensuring forecast accuracy of +/- 5%.

• Attract, hire, coach/develop, motivate and retain a high-performing marketing team, ensuring appropriate diversity and market representation.

• Up to 30% global travel (primarily North America, Europe and Asia Pacific).

Qualifications

• BA or BS in business or science/engineering required; MBA from top-tier school preferred.

• 10+ years post-MBA experience; prior experience in diagnostics and thorough understanding of sales process.

• Experience leading a global marketing team (> 10 people) spanning key functions--market research/insights, innovation, product management, market access/reimbursement, marketing services.

• Experience serving on a cross-functional leadership team; ability to quickly establish trust and credibility with cross-functional executives (e.g., Operations, R&D, Quality, Regulatory, Commercial, Finance, HR, et. al).

• Classically trained brand marketer with demonstrated expertise in defining innovation roadmap, managing product portfolio, and partnering with cross-functional teams to drive product development.

• 7+ years of experience leading a global product launch, including defining value proposition, positioning, messaging, core creative concept, market access/reimbursement strategy, and market creation.

• Global mindset/perspective - commercial affiliate sales and marketing experience preferred.

• Outstanding strategic and analytical thinking - proven ability to anticipate issues/risks and mitigate those risks, synthesize information from multiple sources, conduct analysis, and formulate actionable recommendations.

• Comfort with ambiguity; demonstrated ability to take ownership of problems, exercise sound judgment and independently determine appropriate course of action where precedent may not exist

• Track record of integrating diverse perspectives into cohesive aligned recommendations; ability to develop an inclusive culture comfortable with challenging current market paradigms to achieve and exceed goals

• Excellent skills at influencing outcomes by catalyzing and shaping dialogue across and outside the organization, demonstrating competence and confidence, being accessible, being a good listener, and using fact-based persuasion, passion, and persistence as appropriate to the audience and issue at stake

APPLY NOW (https://www.jobs.abbott/us/en) :

Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal

The base pay for this position is $184,000.00 – $368,000.00. In specific locations, the pay range may vary from the range posted.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com