The Hershey Company Senior Associate Manager, Integrated Media Strategic Growth Platforms in Hershey, Pennsylvania
Job Location: Hershey, PA
Perferred location is Hershey, PA but will consider someone remote for the right experience.
This Sr. Associate Manager is personally responsible for leading The Hershey Company’s investments in all Paid Media including Linear, Digital Addressable & Direct, Social, Search and Retail Media on Strategic Growth Platform (SGP) projects. SGP’s are critical strategic pillars designed to deliver incremental growth to The Hershey Company’s US Candy, Mint & Gum business. SGP’s typically encompass efforts to reach new consumer groups, launch new product platforms, or reach consumers in new consumption occasions. Annual spend is typically $5-10 million and involves developing new media models.
- Responsibilities include:*
-Lead Strategic Paid Media Planning, Execution and Optimizations for SGPs – Personal responsibility for daily planning, execution and optimization of $5-10 million in paid media spend including Linear, Digital Addressable & Direct, Social, Search and Retail Media. Develop actionable Audience Strategies then activate in all media channels. Apply strong oversight to ensure flawless delivery and frequent optimization driving ever improving ROIs that deliver SGP business goals of sales, share and profit growth. Be a trusted advisor to Brand Teams and strong collaborator with Agency Teams to execute these goals
-Lead Media Channel/Partner Management – Serve as Hershey company leader and subject matter expert with select media channel(s) and partner(s) (e.g. Linear TV, Social, Streaming TV, etc.). Specific channel and partners to be determined once in role. Determine best way for Hershey to activate within the channel and with media partners and deploy to all brands at The Hershey Company. Lead annual JBP negotiations on behalf of Hershey securing favorable terms, strong support teams and leadership of publisher product road map. Reevaluate channel strategy and media publisher partners on an annual basis. Establish strong relationships with industry and agency experts. Increase the acumen of the broader Hershey marketing community through both formal and informal trainings.
-Lead Agile Innovation Process for SGPs – Hershey leverages an agile innovation process to rapidly test new media ideas before scaling to national plans. For the SGPs, develop and execute an annual innovation roadmap to ensure that the brand is futureproof as the media landscape changes. Participate as part of the broad Agile team in sprint planning sessions and meetings.
- Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: *
•Must demonstrate basic understanding of media planning and buying across more than one channel
•Must be able to link media delivery and insights to commercial objectives of growing sales, share and profit
•Must be analytical and able to form and clearly communicate media strategy recommendations based on their analysis
•Must possess basic working knowledge of the interworking of Ad Tech (ad serving, DSPs, automated trading, verification)
•Must be able to influence and lead change with brand and agency peers
•Deep curiosity, willingness to learn, attention to detail, ability to thrive in a small, agile team environment with a desire to perform at a high level
- Minimum Education and Experience Requirements:*
Experience:4+ years’ experience in media agency management, media planning, and media buying. Must also have working knowledge of ad tech, media data and analytics. Will consider both client and media agency experience.
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans