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At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson Innovative Medicine is searching for the best talent for a Product Director, Icotrokinra Consumer Marketing–Dermatology, located in Horsham, PA.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine

Purpose: The Product Director will be a core member of the brand team accountable for developing the consumer marketing strategy and executing tactical plans to launch Icotrokinra in its first indication, Plaque Psoriasis (PsO). The Product Director will report to the Group Product Director, Direct-to-Consumer Marketing for the Dermatology and Rheumatology businesses.

Key responsibilities:

• Manage creative agencies in the development of integrated Direct-to-Consumer advertising including TV, Digital, Social, Point-of-Care and other channels

• Lead the creation of consumer digital ecosystem including website, CRM, social, video, display, search, patient testimonial, and other paid media

• Shape in-office educational materials, including point-of-care activation, to support patients as they start and stay on treatment

• Partner closely with internal partners to shape and implement communication, PR and advocacy strategy

• Lead the ongoing assessment of the evolving competitive landscape and develop innovative and differentiated approaches to promote our brands to patients

• Work efficiently with key internal partners and cross-functional groups (e.g., Regulatory, Medical, Legal, etc.) to ensure timely and compliant review and approval of promotional materials

• Contribute to the ongoing development of media plans and work with agency partners to focus on return-on-investment (ROI), channel optimization, precision targeting and innovative thinking

• Contribute to budget, annual business and strategic plans

Qualifications:

Education:

• Bachelor’s Degree is required; MBA or other related advanced degree is preferred

Experience and skills:

Required:

• 5+ years of business experience

• 3+ years of consumer marketing or pharmaceutical business experience including DTC experience

• Leadership, business results, innovation, proactivity, and strong analytical skills with excellent overall ability to connect across functions

• Experience of running multiple demands and priorities on time, leading teams, gaining alignment and drive decision-making is crucial to the success of this position

• Strong interpersonal skills and influencing without authority

• The ability to work in Horsham, PA location 3 days a week and travel up to 25% which may include overnight and weekend travel

Preferred:

• Dermatology experience

• Launch experience

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com (http://www.careers.jnj.com).]