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Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

Role Description

Location: Hybrid role based in Kingsport, TN (relocation package available)

The Segment Market Manager is responsible to define and manage market strategies and activities that turn into profitable growth for assigned markets. Specifically, this role translates the market strategies into actionable market execution plans. Is accountable for the activities within assigned markets and delivers results within established strategies, including offer adjustments if needed. Depending on scope and scale of assigned markets, may lead a segment team of Marketing direct reports as well as a team of cross-functional members in Technology, Product and Pricing, and Marketing Communications.

Accountabilities:

• Annual Earnings: For assigned segment(s) / channel within the context of the business strategy: revenue, segment share versus target, total variable margin delivery per segment (as a percent of revenue) including:

• Variable margin gains from closing new business

• Variable margin lost due to lost business

• Variable margin due to spread over raw material compression

• Variable margin due to changes in mix

• Innovation: Vitality Index (sales from new products and applications as percentage of total sales), contributes to growth portfolio strategy and resource allocations measured against target growth matrix

• Growth: Healthy growth project portfolio measured by launch effectiveness (year 2 revenue vs gate 5 target); Gate 5 launches (measured by projected year 2 revenue); new business from market development and innovation (won business in OM that is either in a new product or a new application)

• Capabilities/Talent Management: Attracts, develops, and retains a high-performing team and continually strengthens marketing capabilities in individuals and the organization; completes EPMP reviews quarterly and annually; contributes to succession planning and development activities; supports talent initiatives

Responsibilities

• Responsible for the management of the product portfolio as assigned in the context of a cross functional business team:

• Actively drives opportunities to closure at segment level Winning with Customer Action Reviews

• Guides monthly Integrated Business Process segment reviews and determines actions and interventions needed to deliver on plan

• Supports Business Leadership team in driving initiatives to meet product strategy and targets

• Maintains Addressable Market Map and existing offers through management of segment’s cross-functional team.

• Develops strategies for market segment in collaboration with Marketing Leader and other key stakeholders (e.g. MDM, Sales, Technology, MarCom, etc.)

• Makes recommendations on initiatives from strategies via annual marketing plan (includes resource cost and expected results)

• Oversees the results from the overall market (i.e. all initiatives and results) and recommends how we should adjust or reallocate resources

• Leads the multi-generational plan development with a cross-functional team to ensure long-term share targets are achieved

• Establishes pricing strategy and oversees variable margin improvement opportunities at an order, customer, market segment, application, and geography level

• Manages growth projects and activation plans based on market strategies within the Addressable Market Map

• Leads, directs and develops the capability of marketing team members (direct reports), if applicable

• Coaches’ others in the use of EBME tools

• Draws conclusions from multiple sources of intelligence to create insights that support strategies

• Networks and becomes an industry expert in assigned markets

Required Eastman Leadership Competencies

• Self-Leadership

• Instills trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.

• Being resilient: Rebounding from setbacks and adversity when facing difficult situations.

• People Leadership

• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.

• Develops talent: Developing people to meet both their career goals and the organization’s goals.

• Values differences: Recognizing the value that different perspectives and cultures bring to an organization.

• Results Leadership

• Drives results: Consistently achieving results, even under tough circumstances.

• Ensures accountability: Holding self and others accountable to meet commitments.

• Thought Leadership

• Manages complexity: Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

• Customer focus: Building strong customer relationships and delivering customer-centric solutions.

• Strategic mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.

• Global perspective: Taking a broad view when approaching issues, using a global lens.

• Cultivates innovation: Creating new and better ways for the organization to be successful.

Qualifications

• Bachelor’s Degree discipline required. MBA degree preferred

• 12+ years prior experience in commercial, marketing or relevant technical roles

• Strong business/marketing acumen

  Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.

  Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.