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Job Information

Hyatt Director of Group Sales & Events in LENOX, Massachusetts


The Role:

As the Director of Group Sales & Events, you will embody the ethos of the Miraval wellbeing brand, be an empathetic leader and focus on the maximization of group and event revenue potential for Miraval Berkshires. This candidate specializes in selling group and event sales including all revenue streams (rooms, spa, programming, F&B) with both the social and corporate segments. It is pivotal that this candidate has experience as a proven sales director that prides themselves on team development, peer relationships and knowledgeable strategies to grow and develop business.

The Director of Group Sales & Events retains an important peer role on the property Leadership Committee and is present on site inspiring the sales and events team. They hire, train, manage and coach group sales and event planning managers and their responsibilities. The best candidate has a passion for direct sales and prides themselves on their communication skills and attention to detail. With a proven track record of revenue-growing sales tactics, the ideal candidate challenges norm and welcomes new and unique sales models within the wellbeing resort industry.

The ideal candidate is engaging and comfortable giving presentations in front of clients and stakeholders. Expert business responsibilities include: team coaching, management of sales expenses, analyzing data reports, forecasting rooms and F&B revenue, managing a lead and tentative pipeline, managing the client/lead database and more.

This position will report directly to the General Manager with a dotted line to the Miraval Group Associate Vice President of Sales, Marketing & Brand. In addition to managing team efforts, the Director of Group Sales & Events also designs a sales segmentation to manage personally with a quota responsibility. This position works closely with the Miraval Group Associate Vice President of Sales, Marketing & Brand and peer group & event sales directors at sister properties to align and develop best practices for our specialized brand contributing to brand growth and property awareness.


  • Ability to demonstrate a proactive approach to sales and be a dynamic sales professional who will positively impact our business and clearly understand the Miraval brand

  • Maximize total hotel revenue, including room revenue, banquet, spa, and programming

  • Maximize segmentation mix and develop business from existing channels while creating new business development opportunities

  • Manage strong relationships with senior stakeholders - internally and externally

  • Ability to implement structure to maximize productivity

  • Passion for direct sales in the group segment developing new business, solicitation & prospecting, and acquisition of key accounts will be implemental for this role

  • Strong relationship builder across internal and external clients, and other market and industry sources

  • Plan, organize, and host familiarization, client events, team roadshows, and entertainment

  • Working closely with Miraval Regional Sales leadership to develop and implement strategies to maximize business

  • Oversight of strategic annual plans by segment and focusing on new business research, solicitation, prospecting, and acquisition will be a large part of this role in collaboration for the entire Sales & Events team


  • Embraces the ethos and culture of the Miraval wellbeing brand

  • University degree or diploma qualification in Sales or Marketing and/or Hospitality or Tourism Management

  • Minimum 8 years’ experience within a 4-5 star hotel sales environment

  • Understands that the Miraval clientele may vary from traditional hotels in regards to target audiences, size of group and intention of visit.

  • Excellent emotional intelligence

  • A self-starter who is highly driven, solutions orientated, persistent and adaptable to change

  • Excellent communication and leadership skills, relationship management and networking abilities

  • A proven track record in achieving targets and yield management

  • A collaborative and motivating leader of others with a strategic and analytical focus

  • Ability to recognize trends and shift strategy to maximize results

  • Extended understanding of P&L, revenue management procedures and KPI measurements

  • Ability to identify unique selling points to separate experiences from the competition

  • Passion for direct sales and willingness to jump in to assist to develop relationships

Primary Location: US-MA-Lenox

Organization: Miraval Berkshires Resort and Spa

Pay Basis: Yearly

Job Level: Full-time

Job: Sales

Req ID: LEN000474

Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.