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Job Information

UnitedHealth Group Specialist, Digital Marketing - Minnetonka, MN in Minnetonka, Minnesota

At Level2, our mission is remission for people with type 2 diabetes. Join a fast-paced start up offering people a brand-new digital care experience with personalized coaching and clinical care, informed by the latest in diabetes technology/wearables. With real-time information on how food, movement, stress, and sleep all impact glucose levels, Level2 helps people make small changes for big impact.

You work hard, and you want more than just a paycheck. From the big things (meaningful work that truly touches people's lives) to small touches (jeans-every-day dress code), Level2 is the place you'll want to be. And we don't just talk about work-life balance, we try to live it. Join Level2 to have an impact, to be inspired and to be valued, every single day.

Reporting to the digital marketing manager, the Specialist, Digital Marketing is able to demonstrate their knowledge, skills, and experience in the following areas: digital marketing, website analytics, email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics. They know how to build successful digital and email marketing campaigns and make data-driven decisions to optimize campaign performance.

Primary Responsibilities:

  • Work with marketing team and vendors to plan and execute digital marketing campaigns

  • Work with the internal team and vendors on growing Level2's owned channel audience and engagement

  • Completes setup and deploys email, app messaging and website changes, as well as monitors/resolves any QA issues

  • Coordinates the creation of digital content and creative assets across digital platforms in partnership with internal and external creative resources

  • Supporting the marketing department's initiatives with the tracking of marketing programs such as promotions, email/app messaging, key campaigns, events, social media, and content marketing

  • Oversees the development and implements processes with all key marketing vendors and internal resources to ensure accuracy, timeliness, efficiency, and effectiveness of marketing programs

  • Leverage the Salesforce Marketing Cloud tools to automate, enable subscriber personalization, and build email marketing campaigns utilizing the various tools within Email Studio and Content Builders

  • Develop campaign documentation and reporting

  • Perform other duties as required and assigned

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor's degree in Marketing, Communications or related field or 7 years digital marketing experience

  • 3 years digital marketing experience

  • 6 months of experience using Salesforce Marketing Cloud Email application and associated tools

  • 6 months experience and/or certification with website analytics tools, such as Google Analytics

  • Knowledge of HTML, JavaScript, CSS, or how to design or develop custom API Integrations

  • You will be asked to perform this role in an office setting or other company location.

  • Employees are required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or a similar UnitedHealth Group-approved symptom screener prior to entering the work site each day, in order to keep our work sites safe. Employees must comply with any state and local masking orders.In addition, when in a UnitedHealth Group building, employees are expected to wear a mask in areas where physical distancing cannot be attained.

P referred Qualifications:

  • Salesforce Marketing Cloud Email Specialist Certification

  • Knowledge of Marketing Cloud Server Side Scripting Language Syntax (AMPscript)

Soft Skills:

  • Effective prioritization and time management skills

  • Excellent verbal and written communication skills, with the ability to present to technical and non-technical audiences

  • Strong consulting and communication skills and impeccable eye for design and detail

  • Ability to lead and effectively manage technical discussions

  • Ability to work in a fast-paced, deadline-driven environment

  • Highly efficient team player with the ability to also work independently

  • Strong initiative to strive for continuous accuracy, quality, and timeliness of information

UnitedHealth Group is an essential business. The health and safety of our team members is our highest priority, so we are taking a science driven approach to slowly welcome and transition some of our workforce back to the office with many safety protocols in place. We continue to monitor and assess before we confirm the return of each wave, paying specific attention to geography-specific trends. We have taken steps to ensure the safety of our 325,000 team members and their families, providing them with resources and support as they continue to serve the members, patients and customers who depend on us.

Some of the steps we've taken to ensure employee well-being include:

  • Launched our ProtectWell app and UnitedCARES program to help ease the burden and stress for our UnitedHealth Group team members and their immediate family affected by COVID-19

  • Daily updates from our CEO Dave Wichmann to support and inspire team members during this challenging time

  • Onsite social distancing and increased sanitization measures for employees who have been welcomed back to our offices

  • Fully cover the COVID-19 healthcare costs for our employees

  • Employees who self-identify as high risk or who live with someone who is high risk have been asked to remain working from home

You can learn more about all we are doing to fight COVID-19 and support impacted communities: click here. at https://www.unitedhealthgroup.com/newsroom/addressing-covid.html

What we do defines who we are. Take a deeper look at how we're providing support during this global health crisis and search for a way you can get involved. View our COVID-19 Resources Page: click here. at https://www.unitedhealthgroup.com/

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.