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Description:

The Lifestyle Group, Hyatt seeks an enthusiastic Sr. Brand Marketing Manager to join the team building out this new brand-led hotel portfolio across the global. Reporting into the Director Marketing andaccountable to the Global Head, Brand Marketing Culture, the role serves as an advocate and champion for the lifestyle brands and proactively identifying opportunities to market these brands resourcefully across markets.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues. As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another.

We’re proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally

• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center

• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption

• Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect and Wellbeing. You enjoy working with others, are results driven and are looking for a variety of opportunities to develop personally.

The Role

We are looking for a true brand-builder who is passionate about culture, and obsessed with marketing. Someone who is deeply immersed in lifestyle and cultural trends and experiences and inspired by cross-functional collaboration. Importantly, we are looking for someone who is agile, tenacious, and does great results-driven work.

The Senior Brand and Marketing Manager will support and influence the strategic direction of the brands, working right alongside the Marketing Director, to develop brand partnerships and go-to-market strategies to help our new and existing brands continue to flourish.

With a heavy focus on amplifying and maintaining global brand relevance and differentiation, the Senior Brand Marketing Manager will help guide and collaborate with teams from around the world—from Design and Operations to Communications and Consumer Insights—to develop and market our brands in a way that is relevant to today’s culturally connected guests and offers unique, meaningful experiences in this highly competitive and growing segment. There will be a strong focus on brand partnerships, activations, and on-property events and collaborations.

More specifically (not exhaustively), the role will:

• Develop and manage global brand plans and marketing initiatives—from partnerships to media campaigns—for the lifestyle brands.

• Drive strategy and innovation of the brands through thought-leadership and close collaboration with cross-functional regional partners, including:

• Advising and supporting regional brand and marketing teams on opening strategies and regional initiatives that ladder up to overarching brand plans.

• Partnering with digital and social teams to ensure that the look, feel, and voice of our brands show up authentically, impactfully, and consistently—no matter the content, no matter the medium.

• Collaborating with communications leads to inform and guide strategy and approach to brand storytelling and building consumer awareness.

• Directly manage brand experience innovation workstreams, with the goal of creating, standardizing, and socializing impactful signature, in-hotel experiences aligned with each brand

• Oversee branded content and asset creation, implementing innovative strategies that break traditional hospitality norms, enhancing brand awareness, ensuring alignment with brand objectives, and maintaining high-quality standards.

• Lead groundbreaking partner collaborations, developing unique partnerships that expand brand reach and attract new audiences, fostering creative initiatives that elevate brand visibility.

• Manage strategic and experience agencies alongside head of brand design to develop and refresh brand identity and visual assets.

• Create brand resources and tools that help educate and arm cross-functional and property teams with the ability to communicate the foundation, spirit, and essence of each of the lifestyle brands (e.g., oversee brand photo video shoots alongside brand design/agency lead, develop SOPs for key signature experiences, etc.) enforce guidelines for property-level promotions in order to effectively govern, educate and roll-out new initiatives.

• Develop and facilitate brand immersions and trainings with both internal and external stakeholders as well as property teams.

• Generate comprehensive recaps and reviews for key marketing initiatives to be shared with the wider team, properties and ownerships.Field and analyze ROI and value for new events and partnership requests and evaluate annual partnerships results to adjust YoY to maximize continued ROI.

• Help manage, plan and recommend on marketing budgets across the portfolio throughout the year.

• Collaborate and complement PR strategies with Global Head, Brand PR to amplify portfolio visibility. Assist with PR agencies per-property-basis to maximize success and enhance brand performance narratives.

Qualifications:

Experience Required

• High School diploma or general education degree (GED). College Degree preferred.

• 5 years of experience working at a creative/branding agency, hospitality brand, or as an independent marketing consultant.

• Demonstrate understanding of a budget, creatively adhering to any limitations.

• Well organized administratively, able to stay on top of workflow organization, file management.

• Organized, orderly and excellent attention to detail.

• Excellent visual/conceptual skills with experience in branding and identity.

• Ability to drive brand strategy development and execution.

• Ability for brand storytelling and positioning.

• High standard of creative and attention to detail on all delivery output.

• Ability to work with tight deadlines and shifting needs.

• Ability to speak effectively before groups of co-workers and sister property staff.

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

We Welcome You

Research shows that women, people of color and other historically excluded groups, tend to apply to jobs, only if they meet allof the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.

Primary Location: US-NY-New York City

Organization: Standard Hotels Corporate

Pay Basis: Yearly

Job Level: Full-time

Job: Marketing

Req ID: NEW013977

Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.