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Job Information

American Express Manager, Resource Specialist (In-House Creative Services) in New York, New York


The American Express Brand is our most important asset, and our in-house creative agency helps bring the brand to life in marketing, servicing, and colleague communications. To help GABM attain the ambitious goal of becoming the most creative department in the Fortune 500, our In-House agency aims to foster a creative community in service of delivering best-in-class creative that is high-quality, cost-efficient, and quick-to-market.

The Resource Specialist will report into the OnBrand VP as part of the Operations capability, and work collaboratively with internal account, operations, creative, and production leads to assign the right creative and production resources for each active project, informed by specialty and bandwidth. The focus of this role will be to facilitate resource assignment and efficient utilization for multiple account portfolio workstreams across OnBrand’s program to help ensure they’re operating smoothly and serving overall business goals.

The Resource Specialist must possess a proactive collaborative mind-set and be solution oriented in undefined territory. The focus and skillsets required for each project vary from strategic to executional activities, and the Resource Specialist must flex staffing decisions accordingly in close support of Director-level colleagues.

To be successful in this role, the Resource Specialist must be an excellent collaborator, self-starter, and detailed project manager, intuitively translating Account-level project needs into actionable resourcing considerations. They should have experience navigating tight timelines, supporting high-visibility initiatives, and always seek to identify opportunities for improvement. They must possess an ability to adapt their communication style, content, and medium to suit the task or audience. Business maturity, and humility are essential for great Resource management, to help account leads serve their client and colleague collaborators.


  • Collaborate with the Account Director, Creative Director, and Production Lead as well as any additional Director-level resources who may be added to the MSP or OnBrand internal org in future to make sure the right creative and production resources are assigned to each given task, informed by specialty and bandwidth.

  • Leverage American Express’ OnBrand Workfront instance to support reporting to help manage to larger OnBrand program goals and inform plans to help achieve them. Develop resource forecasting report and cadence based on future project and production schedules. Help assess risk and course correct as needed.

  • Oversee operations for multiple account portfolio workstreams across OnBrand’s program to help ensure they’re operating smoothly and serving overall business goals. Help prioritize account operations based on business objectives, manage conflicting resourcing requests, and deliver ongoing resourcing decision while constantly evaluating key deadlines and budgets.

  • Meet with Account and Operations colleague stakeholders regularly to make communication easy and transparent regarding project issues and decisions on resourcing or services. Oversee resource change management, as well as scope and risk management (consequences). Support Account Leads with client-facing conversations as needed.

  • Expert knowledge of Workfront, including power-usage of workload balancer tool and uplifted intake forms, to provide ongoing support for optimizing the tool informed by trends and best practices, and help OnBrand leadership apply this view to inform our resource decision making

  • When new opportunities arise which require skill sets outside of our current MSP bench, coordinate with C360 Engagement Manager to help quickly develop a resource plan recommendation and budget requirements to support sell-in.

  • Produce accurate and timely reporting of project-level status as well as program-level read outs on a mutually agreed upon cadence throughout its life cycle. Identify opportunities for continual improvement. The reports could include information such as but not limited to:

  • Resource utilization by project

  • Project profitability

  • AE profitability by project


  • 3 years in Resource management and Project management. Agency or in-house creative team experience required. Strong background in digital worktypes (e-mail, landing pages, banner animations, video) is priority. Experience serving a global financial service or travel/lifestyle brand is a plus.

  • Change and risk management experience

  • Budget management

  • Strong communication and managerial skills, with experience articulating the end-to-end creative process, framing strategic challenges and opportunities, and collaborating with a variety of partners and stakeholders.

  • Relationship management. Ability to manage time and organize creative workloads with colleagues, partners and agencies. Must cut through clutter and drive results to reinforce integrity of the internal agency and American Express brand.

  • Working knowledge of marketing operations and development. Ability to manage multiple projects simultaneously and thrive in a fast-paced and iterative work environment.

  • Expert knowledge of Workfront, in particular workload balancer and reporting functions

  • Ability to learn and train on workflow management systems (i.e. Workfront, Jira).

  • Continuously seeks and learns from feedback to improve

  • Bachelor’s degree required. MBA optional.

Additional Details:

Location: 200 Vesey St, New York, NY 10285 Visa Sponsorship: Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 21000639