American Express Manager/Senior Media Manager in New York, New York
WHO WE ARE:
Global Advertising and Brand Management (GABM) creates worldwide demand for American Express, driving business through innovative marketing, messaging, partnerships, and experiences. Within GABM, the Global Media team focuses on developing innovative media programs across markets; creating memorable experiences for our members and encouraging brand reappraisal among prospects.
ABOUT THE ROLE:
As a Manager on the global media team, this person will support a broad range of activities related to the management and execution of media across all channels in the US. This position requires a combination of creativity and detail orientation, and industry knowledge to deliver innovative and effective media campaigns. The role has a high level of interface with business units and requires excellent collaboration with internal stakeholders as well as agency and media partners.
WHAT YOU’LL DO:
Support strategic planning and buying across paid media including television, out-of-home, radio, print, digital, social and addressable channels. Digital planning and/or activation experience strongly preferred.
Stewardship of media campaigns, including management of agency partner teams to ensure plans deliver on objectives and strategies and create impact in the marketplace
Execution of integrated marketing partnerships, in collaboration with other internal functional teams
Responsible for overseeing media investment management – process authorizations and bills, management of media budgets for specific brands / products
Point of contact for internal business units and external media partners
Responsible for campaign measurement and insights for all media campaigns and brand activation initiatives
Continued evaluation and assessment of media trends and landscape
Coordinate with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines
5 years experience in media or communications planning; agency experience strongly preferred
Expertise in paid media including: television, radio, out-of-home, digital, social, search, and addressable channels; working knowledge of emerging media channels
Strong communicator with the ability to build relationships with various stakeholders
Detail-oriented, organized and able to manage processes and simultaneous workflows
Curious and logical thinker with problem solving skills
Ability to blend quantitative analysis and creative thinking to generate insights and big ideas
Collaborative team player with a positive attitude
Self-motivated, comfortable working autonomously when needed
Agile, able to navigate ambiguity to effectively operate in a fast paced, constantly evolving environment
Proficient in Microsoft Office (Excel, PowerPoint)
Education requirement: Bachelor’s degree
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
Primary Location: US-New York-New York
Req ID: 21013848
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