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Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere.

Find your place in marketing on #TeamAmex

The US Customer Growth Marketing Team, within US Commercials Services, strives to deliver marketing on behalf of the enterprise that makes American Express essential to our Card Members; specifically, responsible for driving revenue growth from existing customers through spend and lend treatments, while ensuring we retain our best customers.

Senior Analyst- Customer Marketing- Dialogic will help drive performance within our Customer Value Generation channel through defining marketing strategy, offer execution/maintenance, and channel performance monitoring. This role provides significant channel management responsibilities and is a unique opportunity to drive strong business results and future business strategy through thought leadership. Senior Analyst- Customer Marketing- Dialogic will be responsible for leading cross functional meetings with partners across the enterprise. An ideal candidate will be interested in a balance of customer marketing, relationship management, user experiences, capabilities, and is able to learn and adapt quickly.

Key Responsibilities:

• Flawless execution of marketing campaigns in Value Generation Phone channels

• Management and ownership of all aspects of campaign set-up and execution of marketing offers in close partnership with execution teams

• Define the offer strategy in partnership with product and marketing partners

• Analyze the performance of marketing treatments, and make insightful recommendations to fuel innovation and growth

• Collaborate and maintain strong relationships with key partners

• Create simple yet effective dialogic marketing copy and user experiences for our CMs and Customer Care Professionals

• Define the strategy of card treatment opportunities (Employee Card/ Upgrade/X-sell) in the channel

• Bring new and innovative treatments and capabilities to market

• Break down complex problems into simple parts, develop creative solutions, and make recommendations to key stakeholders

Minimum Qualifications:

• 2 years of relevant experience

• Extreme attention to detail and accuracy with a strong sense of responsibility to themselves, colleagues, and their role

• Ability to look at situations/roadblocks from different angles and articulate a clear perspective on solutions

• Superior verbal and written communication skills with the ability to tailor communication style appropriately depending on the audience

• Ability to build and influence internal relationships while being able to adapt to obstacles in a highly collaborative, fast paced environment

• Experience implementing customer marketing strategies and ability to articulate and measure success

• Strong skills within MS Excel and PowerPoint

• Bachelor’s Degree

Preferred Qualifications:

• Dialogic marketing skills preferred

• Project management skills preferred

Qualifications

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 24005848