Marriott Senior Creative Director in New York, New York
Job Number 23089045
Job Category Sales & Marketing
Location MI Lab, 417 5th Ave 9th Floor, New York, New York, United States
Located Remotely? N
Position Type Management
The Senior Creative Director will lead the development and execution of the creative strategy, creative concepts, brand identity, visual identity, print, collateral, and digital marketing initiatives. The Senior Creative Director will lead the internal creative team & manage external creative agencies in the development of breakthrough marketing campaigns in partnership with the Brand, Loyalty, & Contentinent Marketing teams. The Senior Creative Director must excel in highly conceptual design and display an aptitude for strategic thinking. The role will be a core member of Riott Haus, the in-house creative agency at Marriott International. This role will lead a team of creatives (art, copy, video, & design) to produce work that exceeds brand team expectations.
The Senior Creative Director should have a well-rounded approach to developing multi-million-dollar marketing campaigns expressed through all mediums including: TV, Print, OOH, Social, & Experiential . This role requires expert storyteller skills and someone who can fashion award-winning narratives that build the brand through all mediums and delivers a unique experience. The job includes hands-on development to ensure that all collateral (i.e photo-shoots, illustrations, digital imaging and the research of stock photography, etc.) follows both brand and industry standards.
Education and Experience Required
4-year degree from an accredited university in Graphic Design, Art Advertising, Product Design, Advertising, or related field
10+ years of art direction and design demonstrating progressive career growth and a pattern of exceptional performance
Creative agency, publisher or in-house brand creative leadership experience
Experience leading multi-million-dollar consumer marketing campaigns with a focus on TV, Print, OOH & Social
Demonstrated experience with digital marketing and advertising design execution
Demonstrated experience with Social Media marketing, content, and advertising
In-depth and current understanding of design trends and industry best practices
In-depth and current understanding of social platforms, devices and trends
Experience handling and prioritizing multiple projects across multiple brands/ stakeholders
Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity
Education and Experience Preferred
- Experience with travel industry
Position will be hybrid working out of MI Lab, 417 5th Ave 10th Floor, New York, New York. Candidates must be local to that office.**
CORE WORK ACTIVITIES
Lead strategy and execution of holistic digital and social initiatives:
Ensures that creative meets brand guidelines and production standards.
Leads a team of Associate Creative Directors – ensuring that each assignment attacks the business problem from different points of view while producing concepts consistent with the brand strategy.
Serves as a career manager as the senior most design authority on the team, helping to elevate and guide the creative team members to apply modern design techniques and harness new ways of thinking to execute campaigns.
Partners with Account Services team to proactively seek new projects for Riott Haus
Supervises the execution of new art such as photo-shoot, illustrations, digital imaging and the research of stock photography
Organizes and prioritizes the creative process so the approval process will not be delayed
Works closely with entire internal team to develop effective, impactful ideas based on tactical plan.
Oversees and implements visual strategy and workflow of digital marketing and advertising campaigns supporting the digital brand strategy.
Manages agency / freelance resources and oversee strategic initiatives related to digital and social strategy for assigned brands.
Consult and partner with stakeholders to provide expertise:
Develop strong relationships with Marriott subject matter experts and channel leaders, agencies, media and distribution partners to cost-effectively maximize opportunities for the brand while ensuring high-quality on-strategy creative is delivered.
Monitor and report out on industry best practices and competitive/landscape trends
Partner with internal and external PR teams to ensure tight integration and holistic campaigns.
Assist senior associates in achieving business results by:
Identifying opportunities to enhance process
Participate in annual planning sessions
Achieving results within scope of responsibility
Submits reports in a timely manner, ensuring delivery deadlines are met.
Promotes the documenting of project progress accurately.
Provides input and assistance to other teams regarding projects.
Managing Work, Projects, and Policies
Manages and implements work and projects as assigned.
Generates and provides accurate and timely results in the form of reports, presentations, etc.
Analyzes information and evaluates results to choose the best solution and solve problems.
Provides timely, accurate, and detailed status reports as requested.
Demonstrating and Applying Discipline Knowledge
Provides technical expertise and support to persons inside and outside of the department.
Demonstrates knowledge of job-relevant issues, products, systems, and processes.
Demonstrates knowledge of function-specific procedures.
Keeps up-to-date technically and applies new knowledge to job.
Uses computers and computer systems (including hardware and software) to enter data and/ or process information.
Managing and Conducting Human Resources Activities
Interview and hire employees.
Promote the fair and equitable treatment of employees.
Facilitate regular, ongoing communication in department (e.g., staff meetings).
Foster employee commitment to providing excellent service, participate in daily stand-up meetings and model desired service behaviors in all interactions with customer and employees.
Incorporate customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
Set goals and expectations for direct reports using the performance review process and hold staff accountable for performance goals.
Solicit employee feedback.
Utilize an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns.
Promote adherence to policies consistently, follow disciplinary procedures and document items according to Standard and Local Operating Procedures (SOPs and LSOPs) and support the Peer Review Process.
Conduct annual performance appraisal with direct reports according to Standard Operating Procedures.
Champion change ensures brand and regional business initiatives are implemented and communicate follow-up actions to team as necessary.
Identify talents of direct reports and their teams and assist with their growth and development plans.
The salary range for this position is $150,011.00 to $275,021.00 annually. This position offers health care benefits, flexible spending accounts, 401(k) plan, accrued paid time off (including sick leave where applicable), life insurance, disability coverage, other life and work wellness benefits and may include incentive compensation. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
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