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Job Information
American Express Senior Manager, B2C Marketing and Advertising Insights in New York, New York
Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join #TeamAmex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
American Express’ Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing, and experiences. Within GABM sits the Global Brand Strategy & Insights team, responsible for defining & accelerating the Amex Brand Strategy, delivering consumer insights, and elevating tools and learnings for the global Marketing Community.
Our team is looking for an experienced Senior Manager – B2C Marketing and Advertising Insights. This role will partner closely with senior leaders across Brand Planning, Content, Media and the Consumer Business Units to provide insights driven, thought leadership on how to find, attract and engage our best customers. This position reports to the Director of Marketing and Advertising Insights.
There will be three key areas of focus:
Deliver consumer, competitive, and cultural insights to help define the strategy for our B2C communications
Lead research to guide development and optimization of marketing communications
Partner to build and deliver a best-in-class marketing and advertising insights practice across the company
This role is suited for insights professionals and marketers/strategy individuals who relish the opportunity to drive change by championing the voice of the customer, linking insights to commercial outcomes. This role requires a self-starter, with demonstrated effectiveness of consultative skills, brand and advertising expertise, and strong analytical skills.
The ideal candidate must be proactive and have the ability to build relationships with multiple internal and external partners and agencies. Time management, detail orientation, agency and budget management, drive for results, executive presence, presentation skills, and excellent interpersonal, verbal and written skills are imperative.
Primary responsibilities include:
Build strong relationships and embed across planning, content, media, B2C BU teams and their agencies
Demonstrate research, marketing, and business acumen
Identify research needs and design research plans against business objectives, timelines and budget
Manage research agencies and work-flow to ensure quality and accuracy, cost efficiency, and timely completion of projects
Synthesize data from multiple sources and translate findings into actionable consumer insights and recommendations
Contribute to a culture of innovation by finding new and better ways of doing things
A qualified candidate:
Is able to translate research findings into compelling and actionable recommendations for the business
Takes a consultative approach; helps to articulate and prioritize information needs and translate into ‘researchable’ objectives
Strong analytical skills with ability to design research programs and methods to address business needs; can articulate rationale
Can effectively build relationships, partner, influence, and negotiate with stakeholders at all levels (i.e. BU, Dir, VP, SVP)
High energy, strategic thinker with proven ability to influence business partners and impact commercial outcomes
Demonstrates excellent written and oral communication skills with exceptional ability to inspire action
Strong executive presence with high degree of comfort in working with and presenting to senior leaders.
Has the agility and judgment to “read the room” and appropriately adapt to situations; is able to think on their feet
Demonstrates corporate maturity
Is a self-starter. Able to efficiently prioritize, problem solve, and handle changing priorities in a fast-paced environment
Operates with a can-do attitude. Effectively works through conflict or ambiguity and proactively seeks solutions to problems
Minimum Qualifications:
7 years in consumer insights / market research; at least 2-3 years leading research to support marketing / advertising
Strong computer skills (Excel, PowerPoint, Word)
Preferred Qualification:
Mix of research or ad agency and client-side experience a plus
Marketing or market research related post-graduate degree a plus
Qualifications
Salary Range: $80,000.00 to $155,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Job: Marketing
Primary Location: US-New York-New York
Schedule Full-time
Req ID: 24010618
American Express
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