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Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and co-brand cards. Within Small Business Marketing, the Small Business Prospect Marketing Team creates best-in-class, integrated prospect experiences to acquire new Cardmembers and accelerate US SME growth.

How will you make an impact in this role?

This Senior Manager of Prospect Paid Media is responsible for driving incremental business to the Enterprise through an optimized digital media program, using innovative tactics, measurement, and investment decision-making to advance the program. The team executes its strategies through a set of digital platform partners (e.g. Google, Amazon, Meta, LinkedIn). We are looking for a digital innovator who can:

• Bring Subject Matter Expertise: This person will help lead and optimize GCS Paid Media strategy and measurement for Small Business Card products.

• Define and Develop E2E Strategy: They will develop an end-to-end strategy to define what winning looks like in the channel. Specifically, they will lead the test and learn agenda, optimization strategy and make recommendations to maximize performance.

• Results Oriented: This person will be accountable for consistently delivering performance against goals to reach and convert prospects.

• Turn a Love of Data into Actionable Insights: Uses data to analyze and assess audience strategy, creative, partner and product performance, identifying areas of optimization and opportunities for growth.

• Champion Attribution & Measurement: Own measurement strategy and partnership with internal marketing partners including, but not limited to Attribution, Finance, Audience Strategy and Analytics to measurement impact across acquisition channels.

• Execute Flawlessly: They will be accountable for go-to-market execution including tagging, tracking, and campaign infrastructure.

Qualifications

• 5 years of relevant work experience in high-growth digital environment with programmatic and attribution subject matter expertise.

• Proven ability leading and managing innovative and effective marketing programs that generate results

• A deep understanding of paid media landscape, external partner management experience and ability to stay ahead of a constantly changing digital marketplace

• Strong leadership and relationship skills across multiple cross-functional partners

• Strong analytical skills and ability to isolate what matters and focus on those opportunities

• Ability to precisely forecast and plan

• Have a passion for digital media, innovation, and transformation.

• Bachelors Degree required, MBA preferred

Qualifications

Salary Range: $80,000.00 to $155,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 25000797