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Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The US Membership Acceleration teams sits nestled within US Customer Loyalty as a critical and foundational arm to deliver marketing on behalf of the enterprise to win the hearts, minds and wallets of our customers and deliver on the brand promise.

The team is looking for a Senior Analyst, Travel, Customer Marketing, to partner with the Travel & Lifestyle Services organization to drive travel benefit engagement and travel share of spend through robust marketing curriculums. This candidate will ideate, maintain and advance a series of behavioral-based trigger communications that drive Card Member engagement with Amex Travel and overall travel benefits/services. This individual will support the execution of marketing campaigns as required to hit our engagement goals, bring forward new ways to promote our travel value, influence across teams to meet goals and work to ensure a consistent and compelling customer message across customer passion areas.

The candidate will have an opportunity to help define what’s next, build out a strategic pipeline, and develop a cross-channel marketing plan that includes targeting, messaging, channel planning and more. This individual should be a strategic marketer who is equally comfortable working in white space and deliver marketing campaigns with a sharp attention to detail. This role will require effective collaboration and an ability to challenge the status quo, and a customer-first approach for the overall Card Member experience throughout the travel journey.

This role will require close collaboration across the Blue Box, including Marketing Managers, Product and Benefit Owners, Creative Governance, and Legal and Compliance.

Key Responsibilities:

• Manage end-to-end campaign execution and project management for new and existing customer-centric marketing journeys for Travel/Amex Travel, ensuring an integrated experience that drives awareness and usage within targeted populations across channels that require a high degree of complexity.

• Lead processes to gain creative approval, ensure the approved creative deploys accurately, and deliver thoughtful Card Member targeting, while compiling and sharing best practices and takeaways.

• Deliver marketing, ensuring a flawless and compliant customer experience.

• Collaborate closely with key partners across US Consumer Marketing Services, TLS, and Enterprise Marketing Platforms Solutions; in addition to external Agency partners.

Minimum Qualifications

• 2 years of experience developing and executing marketing; experience with digital marketing preferred

• Project management experience and organization skills, with the ability to manage tight timelines and move multiple workstreams along in parallel

• Strong attention to detail

• An analytic problem solver with comfort in an ambiguous and dynamic environment, and a “can do” attitude

• Exceptional written and verbal communication skills

• Strong analytical skills, including the ability to identify relevant insights and make recommendations to action the insights

• Ability to build and leverage relationships, and a thirst for collaboration.

• A desire to learn and be part of a high profile, results-oriented, dynamic team.

Qualifications

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 24010206