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At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.

To learn more about our values and our culture, visit Timberland Careers (https://www.timberland.com/en-us/about-us/careers) or www.timberland.com.

Director, Public Relations & Communication – Timberland

What will you do?

You will lead the brand's communications strategy to build reputation and positive perception. Oversee global public relations strategy, agency management, external comms, corporate/internal comms, and crisis management. Build and maintain high-profile relationships and manage consumer-facing public relations initiatives. Oversee regional PR execution.

Let’s break down that day-in-the-life a bit more.

What you will do :

• Global Brand Communication Strategy - Develop and execute the global brand communication strategy, leveraging Global PR agencies and brand PR strategy (long- and short-term vision) to do so.

• Own corporate/internal communications.

• Brand Communication Execution - Lead the creative assets strategy and production to support communications strategy, partnering closely with the brand management leader to ensure integration with the Global Integrated Marketing Plan.

• Own corporate/internal communications, direct crisis management, and oversee global and regional PR activities (located in regions), e.g., press release in region, product placement in region, Global Look Books.

• Agency and Stakeholder Collaboration - Develop and manage relationships with agency partners to produce brand, product, and technology-themed storytelling.

• Partner with brand management to align with consumer insights and seasonal marketing strategies.

• Media Relations and Representation - Cultivate and maintain relationships with key media outlets, VIPs and industry stakeholders. Serve as the official spokesperson for the brand, engaging with media at events and initiatives globally.

• Strategize, build and foster VIP and celebrity seeding and placements that drive brand awareness with consumer and build brand elevation in the market.

• Strategize, build and foster Collaboration and Energy initiatives through partnerships that drive brand heat and commercial opportunity.

• With your knowledge of culture and tier 0 retail, you will play a key role in building out the tier 0 influential network across creative culture, from fashion and street to eco-innovation and design, art around the world.

• Create, plan and execute Global and Regional PR events and activations – In Real Life (IRL) and/or digital.

• Ideate, identify and Develop creative, buzz-worthy, coverage-worthy pitch/story angles.

• Collate Global and Regional PR metrics and reporting, working in partnership with PR agency and regional teams to demonstrate the value of PR/communications within the overall marketing mix.

• In partnership with other brand functions such as brand management and digital, shape influencer and authenticator strategy for Timberland.

• Conduct media training and interview preparation for spokespersons

• Craft strong press releases and Look Books to lead our global and regional marketing initiatives and product launches.

• Oversee and check the creative expression of the brand – visible elements for consumers (physical and digital) and own key relationships internally and externally.

How you will do it :

• Work with regional marketing leaders to ensure they have what is needed to activate commerciality in their region.

• Work with the Creative Director to ideate in the creative briefing process.

• Collaborate with Brand Operations Manager to ensure the on-time delivery and complete creative tool kits.

• Manage external agencies to deliver the highest value of contractual obligations to support brand priorities.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundational skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 12+ years of related experience and professional achievements.

The foundational skills you will need in this position are:

• Public relations/communications expertise (in depth expertise in crisis management, understanding of media landscape)

• Strategic communications planning expertise (build and execute cohesive communications strategies)

• Relationship building and stakeholder management

• Success in developing and executing global communications strategies for a brand including public relations, internal and external

• Experience in shaping and protecting a brand's reputation

• Experience managing relationships with PR agencies

• Agency management, media relations, and experience leading PR campaigns across multiple regions with ability to adapt strategies for regional differences

• Crisis communication expertise and ability to do risk mitigation

• Brand storytelling

• Experience managing consumer-focused events, product launches and media campaigns

• PR Metrics and analysis

• Brand reputation and Perception

• PR impact

• Crisis Management Success

• Event success

• Campaign performance

• Media and influencer relationships

• Regional PR effectiveness

What do we offer you?

At Timberland, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Timberland’s benefits package, follow this MyVFBenefits.com (https://www4.benefitsolver.com/benefits/BenefitSolverView?page_name=signon&co_num=30716&co_affid=vfcorp) and click “Looking to Join VF.”

To learn more about Timberland’s Diversity and Inclusion efforts, go to Timberland.com (https://www.timberland.com/en-us/about-us) .

Now WE have a question for YOU.

Are you in?

Hiring Range :

$154,000.00 USD - $192,500.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.