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Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How will you make an impact in this role?

The Global Brand Sponsorships and Experiential Marketing team leads 40 partnerships globally, delivering best-in-class ticket access, live event and digital engagement platforms across Card Member and Prospect passion points of sports, music, theater and various other cultural interests. This role sits within the Global Advertising and Brand Management division, which is responsible for driving demand for American Express products and services by getting our world-class brand into the marketplace.

Your Position:

This role will be responsible for driving the strategic vision of American Express’ role in Music, Entertainment and Innovation verticals specifically tied to musical artists, touring events, festivals, cultural tastemakers and defining our opportunities with emerging tech platforms across the sponsorship portfolio. The ideal candidate has a passion for creating differentiated engagements and is excited by the opportunity to redefine what experiential marketing looks like for these industries and beyond. Additionally, this candidate will possess expertise on how American Express can navigate and leverage emerging platforms and new technology to innovate experiences across the entire Sponsorships and Experiential Marketing. This role requires travel to execute onsite programs and nurture industry partnerships (20%).

Job Responsibilities:

• Drive the strategic vision of American Express’ role in Entertainment Access tied to musical artists, touring and Theater.

• Spearhead musical artist partnership strategy and selection process, negotiate and execute deals.

• Lead the strategy and execution of music, festival, theater activations and ticketing programs, including access and benefits for Card Members, prospect engagement programs, live activation plans, offsite/digital extensions, branding, utilization of contractual media and sponsorship assets and B2B hospitality programs

• Oversee the development of a global sponsorship innovation strategy, leveraging new platforms such as gaming/esports, Web3 and other Digital Products to maximize brand consideration and stakeholder value

• Support expansion of the Internal Ticketing COE remit and presence

• Optimize end-to-end Entertainment Customer journey

• Lead renewal strategies within the portfolio, as well as negotiations of new contracts and partnership agreements as needed, working closely with legal, Strategic Partnerships and external agency partners

• Build relationships with senior level property partners to ensure strong collaboration amongst teams and mutual understanding of strategies and objectives

• Oversee large scale budgets in partnership with Finance team, ensuring close understanding of internal processes and ensuring project comes in at or under budget

• Develop relationships across American Express enterprise to further business and brand goals in creative ways for both business and consumer customers

• Communicate regular planning updates as well as full activation plans in strategic, clear manner to American Express senior executives

Qualifications:

• Experienced marketer and leader (10 years), with strong connection to the music industry, passion for experiential and digital marketing as well as new forms of technology and innovation.

• Significant experience working across industry stakeholders from artists teams to promoters is required.

• Expertise proposing new strategies to test & learn into new, emerging spaces including gaming, esports, web3, new technologies and more

• Personal excellence in relationship building with instinctual partnership orientation, working closely with a diverse set of internal partners, industry partners and multiple creative agencies across global markets.

• Exceptional people leadership skills including engagement in individual development plans and career mentorship

• Proven track record in managing partners, large-scale cross-functional teams and agency partners across experiential, media, content and PR

• All around strategic thinker who is well-versed in culture, analytics, consumer insights and employs a customer first mindset to all experiential plans and activations.

• Strong organizational and project management skills to manage multiple programs concurrently.

• Proficiency in budget management and the necessary decisiveness to focus investments appropriately

• Ability to manage in a strict compliance environment, with proper reverence towards operational excellence.

• Experience in delivering recommendations to senior level executives; effective communicator at all levels of organizations, and comfortable with press and industry communication.

• Possesses a balance of conviction to drive change with breakthrough collaboration and influence management capabilities

• Proficiency building test-and-learn frameworks, building stakeholder buy-in, executing and measuring new partnerships & experiential campaigns

• Prior experience in emerging platforms: gaming/esports, Web3, etc. preferred

• High energy, self-starter, team-oriented, innovative, and entrepreneurial spirit

Employment eligibility to work with American Express in the U.S is required as the company will not pursue visa sponsorship for these positions

Qualifications

Salary Range: $185,000.00 to $260,000.00 annually bonus equity (if applicable) benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Job: Executive

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 25001249