American Express Director of Marketing Strategy in New York
Global Commercial Services (GCS) is the division of American Express dedicated to creating products, services and solutions uniquely built for businesses of all sizes, from small business to large global businesses. We have a mission to develop deep and enduring relationships with our customers and show them that we have their back, in life and in work.
The Marketing Strategy team sits within the Global Marketing organization. We are focused on creating a strategic foundation for the GCS brand and leading the central go-to-market strategy for organizational big bets across segments, including product launches and refreshes. The members of the team define the vision and collaborate with key partners to seamlessly bring each strategy to life.
The Director in this role will lead and inspire a team of high performing project-based Managers/Senior Managers who each lead a high priority strategy – ensuring consistency and best practices are infused across marketing channels and tactics. The Director also owns oversight of our team’s formula to bring a new product or solution to life, evolving it as new lessons are learned. This role is a unique blend of marketing strategy and implementation, with the ability to focus on the customer, influence marketing strategies for high priority projects across GCS and drive exciting growth for our business.
Lead a team of 6 high performing marketers
Set team’s staffing, including keeping a pulse on organizational big bets, gaining alignment on project support and allocating team members appropriately
Partner closely with Product Management (or applicable project owner) to be the source of marketing input into the vision, value proposition and product positioning
Lead the development of the go-to-market vision and strategy across projects. This includes creating and owning the:
Design target and persona(s) backed by customer insights
Overall go-to-market plan, including strategic focus areas, objectives and timeline. Strategic focus areas define where we can most effectively bring the product or solution to life for the customer across channels.
Creative campaign or platform, including working closely with agency partners.
Materials to enable marketers and work stream leads to create individual channel strategies and communications
Activation plan that brings the creative campaign to life in a buzz-building launch moment
Act as the go-to-market lead across projects, working with the team to identify the key stakeholder team across the organization and leading out internal communications to those partners, including senior leadership.
Definition of a central post-launch test plan and ongoing areas of focus
Evangelize team launch formula, ensuring best-in-class go-to-market strategies across projects
This position requires close partnership and collaboration with key internal partners such as Product Management, New Product Development, Customer Marketing, Prospect Marketing, Brand, PR, Content Marketing, Experiential Marketing, Field Enablement, and Marketing Capabilities teams.
A passion for marketing strategy: You’re a seasoned, transformational marketer with a "Customer First" mindset and a passion for our customers. You are adept at thinking about multi-channel marketing strategies that drive customer needs and business growth.
You are a person who goes out and proactively collaborates, seeks input and understands other’s goals to create a collective team dynamic.
You’re a strategic thinker with a growth mindset who has a proven track record of developing innovative marketing strategies that drive business outcomes and best-in-class customer experiences.
You are an influencer who can motivate and mobilize cross-functional teams and drive results even when the path forward is not always clear and defined.
You love to tap into your creative side and have experience effectively leading an agency team through complex projects.
You’re a strong people leader who can lead, motivate and coach your direct reports.
You’re a highly effective communicator with strong interpersonal, oral and written communication skills that allows for the clear articulation of strategy and ideas, in order to influence key partners.
You have a “can do” positive attitude and willingness to pivot in the face of change quickly.
You thrive in a fast moving, dynamic environment.
7 years of work experience required, preferably within a marketing strategy, product marketing, brand marketing or product management organization
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
US Job Seekers/Employees - Click here to view the “ EEO is the Law ” poster and supplement and the Pay Transparency Policy Statement . If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Primary Location: US-New York
Req ID: 22000758
- American Express Jobs