Merck Senior Specialist, Digital Marketing, Channel & Engagement Planning and Analytics in North Wales, Pennsylvania
New hires in office-based roles in the US & Puerto Rico will be required, subject to applicable law, to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption to this vaccination requirement that can be accommodated without an undue burden to the operation. However, subject to applicable law, employees working in roles that the Company determines require routine collaboration with external stakeholders, such as employees in health services, customer facing commercial, or research based roles, will be required to be fully vaccinated as a condition of employment.
Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
A key member of a Digital Engagement Team, responsible for applying the SCRUM framework and AGILE principles to develop the digital marketing channel engagement strategy for their assigned brand (will train on AGILE).
Work closely with internal and external stakeholders (third-party channel vendors) and media agency partners to communicate the engagement strategy, and build media/activation plans, and ensure proper implementation. Owns media plan and optimizations.
Work with internal partners in the identification of proper KPIs, and the digital engagement measurement strategy & plan.
Communicate the engagement analytics & measurement plan to ensure that assets, partners, and systems are in place upstream in order deliver the necessary data to optimize and measure plan.
Depending on the analytics necessary to deliver on the plan, this individual is responsible to either work directly within systems/tools to pull or analyze the data or work with support groups to have those reports and insights provided.
Perform in-depth analyses of customer level engagement and other data sets across several channels to discover insights and make recommendations and decisions about channel and tactical choices, both in-flight and for next campaign.
Participate in Architect Chapter and community of practice to share learnings and best practices.
Required Experience and Skills:
Minimum of four (4) years multi-channel digital media (HCP and/or Consumer) campaign development experience with an emphasis on digital engagement strategy that optimizes overall customer experience to drive business results.
Passion for data and analytics. Strong ability to mine for insights and deliver implications and socialize key insights through persuasive story-telling which brings meaningful and actionable context to drive more data-informed decision making with marketing stakeholders.
Knowledge of marketing fundamentals and ability to align marketing strategy and marketing’s customer behavioral objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence).
Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences.
Innovative mindset with affinity toward experimentation and appropriate risk taking.
Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach.
Able to work effectively in a close team environment, resolve conflict and collaborate with others to drive team successes.
Preferred Experience and Skills:
Experience within Pharmaceutical, Healthcare, over-the-counter medicines or other regulated industry.
Experience with advanced marketing capabilities (i.e., marketing automation, campaign management, analytics platforms, sales force tools, , digital/AI recommendation engines, etc.).
Experience with Agile Team methodology a plus.
Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities.
Education Minimum Requirements:
Associates Degree or higher.
MBA/MS a plus.
Hybrid work arrangement. Up to 2-3 days per week in Upper Gwynedd, PA office is expected.
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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Requisition ID: R181499
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