Job Information
T. Rowe Price Sr. Analyst, Global Marketing Intelligence in Owings Mills, Maryland
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business . With a career at the firm, y ou can expect opportunities to create real impact at work and in your community. Y ou’ll enjoy resources to support your career path, a s well as compensation , benefits , and flexibility to enrich your life. Here, you’ll find a collaborative culture that respect s and valu e s differences and colleagues who share a spirit of generosity .
Join us for the opportunity to g row and make a difference in ways that matter to you .
Role Summary
This role will serve in the Marketing Intelligence function within Global Marketing as the senior analyst responsible for media mix marketing optimization, analysis, insights, and optimizations. They will partner with the Marketing Intelligence and Global Brand and PR teams to develop cross-channel marketing optimization and measurement models (ex. Media Mix) to drive improvements to marketing ROI.
Responsibilities
Partner with business leaders across the organization to understand needs, deliver insights, and drive performance improvements
Collaborate with senior leadership to communicate strategy and contribute to annual marketing planning cadence, ensuring alignment and support for plans and key initiatives
Provide timely, regular reporting and performance monitoring to business stakeholders
Work closely with the digital marketing teams to communicate marketing mix performance and optimize customer acquisition and retention strategies using a data-first approach
Set KPIs and develop comprehensive dashboards to monitor and report on performance marketing outcomes, ensuring that campaigns are continually optimized for maximum ROI
Collaborate with product, segment, brand and strategy teams to develop and test new marketing programs that drive customer acquisition and conversion funnels, improve ad creatives, landing pages, and achieve lift in conversion rates in all cross channel platforms
Cultivate strong relationships with Brand Marketing, Product & Business Segments and other Data & Analytics teams to drive meaningful tests, adoption and improvements in marketing performance
Qualifications
Required:
Bachelor's degree or the equivalent combination of education and relevant experience AND
5+ years of total relevant work experience
Preferred:
Proficient in Excel
Experience managing Media Mix Model (MMM) vendors and processes
Experience and understanding of marketing, sales, distribution, or asset management metrics and KPIs.
Experience with Power BI, Tableau, or similar BI tools.
Experience using Alteryx or SQL.
Experience with marketing and sales databases and tools, including Salesforce, Adobe Analytics, Adobe Campaign and Adobe Customer Journey Analytics.
Strong problem-solving skills and attention to detail.
Excellent communication skills to effectively present findings and recommendations to stakeholders.
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to two days per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
$94,500.00 - $161,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$103,000.00 - $177,000.00 for the location of: Washington, D.C.
$117,000.00 - $201,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the role . Base salary is only one component of our total compensation package . Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources , benefits , and work-life balance so you can thrive in ways that matter to you .
Featured employee benefits to enrich your life:
Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Learn more about our benefits. (https://www.troweprice.com/corporate/us/en/careers/benefits.html)
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.