Merck Associate Director, Digital Innovation US Oncology Marketing (HYBRID) in Philadelphia, Pennsylvania
The Associate Director, Digital Innovation for US Oncology will focus on digital health solutions and emerging customer experience capabilities. The Oncology Innovation team works to identify unmet needs, identify potentials solutions for those needs, seek approval to develop/deploy these innovation solutions in a compliant manner and then scale successful solutions up to deliver full value across the US Oncology Franchise and, or our company's US Market.
Strategically develop and deliver high quality digital health strategies and emerging capabilities which have the potential for an improved patient/customer experience or provide better patient outcomes
Individual needs to exemplify collaborative leadership mindset while providing subject matter expertise through ability to listen stakeholders, share external best practices, educate on landscape emerging trends/issues and learn/iterate upon successful launch
Successful track record of leading through influence and working across complex matrixed teams in order to build partnerships and trust with Commercial Legal, Compliance, Privacy and Regulatory colleagues to effectively alleviate concerns and mitigate real/perceived risk from never before tried customer engagement capabilities and digital health solutions
High impact individual that has ability to work through white space in order to bridge the innovation and traditional pharma gap in order to achieve differentiated business goals. Specifically, this team will:
Research and understand the external environment and innovation landscape to evaluate potential partnerships or solutions to that can deliver on the Quadruple Aim and making a meaningful impact of the quality of cancer care as well as differentiate our products/services in the marketplace
Determine which landscape trends have the greatest unmet need which can be best solved through experimental partnerships or emerging capabilities by defining use cases and associated customer / business value for why tumor teams should pilot (or not)
Work closely with external start ups and big tech partners and internal senior stakeholders to determine how tumor teams can capitalize on priority innovation areas and also align to US Oncology priorities
Understand the details of the tumor marketing strategy in order to make recommendations for digital solutions and executions that complement the overall marketing plan by creating defined business case that clearly articulates unmet customer needs or business challenges; then determines what success looks like from the business/customer perspective for a solution that addresses the unmet need. Individual will then procure tumor team alignment on charter and success criteria prior to launch
If pilot is determined to be successful and scalable; collaborate as appropriate with key stakeholders (legal, regulatory, privacy, etc.) within the US to enable a well-structured, viable approach to scaling innovative approaches
On-going oversight of launch, collecting insights and measured value of the new Customer Engagement Capabilities, Digital Health, Population Health and/or Patient Services Partnerships
Supports and manages pilots & innovative solutions into core customer capabilities and then successful transfer them to the US Oncology Capabilities or US Human Health Capabilities teams for long term capability maintenance
Qualifications / Additional Requirements
Bachelor's degree in Business, Marketing, or related field; MBA preferred or equivalent degree
Minimum of 6 years of digital marketing experience including strategy development
Minimum of 6 years biopharma/pharmaceutical marketing experience in Oncology focusing on Healthcare Professional, patient and or Payer/Key Account stakeholders
Ability to lead, advocate, and collaborate across various matrixed functions - at all levels
Exceptional knowledge of digital health trends
Strong demonstration of independent working skills, motivated self-starter, growth mindset
Digital Experience at an advertising agency
Digital Health experience
Omnichannel marketing experience
Position Location : Upper Gwynedd, PA with Hybrid work model (combination of in-office and work from home abilities)
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
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Flexible Work Arrangements:
1st - Day
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Number of Openings:
Requisition ID: R202742
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