American Express Digital Analytics Lead in Phoenix, Arizona
The Global Digital, Data & Analytics (DDA) team is responsible for overseeing marketing analytics, data products and platforms specific to the Global Merchant & Network Services (GMNS) business. Our team is dedicated to helping American Express to leverage enterprise-wide capabilities and assets to strengthen our integrated network and become an essential part of our customers’ digital lives. We directly support and strengthen our network of merchants by maintaining and enriching Amex closed loop merchant data, executing scaled and bespoke insights and analytics to drive merchant marketing and operations, and identifying prospective merchants and suppliers to bring into our integrated network.
Within the DDA team, the Digital Insights and Analytics team is cross-functional and collaborative, owning UX research, data capability, and digital analytics for merchant-facing digital experiences. These experiences include secure servicing journeys such as online statements and disputes, and marketing-focused journeys such as the merchant-focused Shop Small landing page and online merchant acquisition. Over 80% of American Express merchant servicing interactions occur through these experiences, making them core to the overall merchant experience.
We are seeking a Manager/Sr. Manager of Digital Insights and Analytics. In this role, you will empower product and marketing partners by delivering advanced analyses and helping them use data and research to drive decision-making in a fast-paced, collaborative environment.
Day-to-day, you will work with near-time merchant website clickstream data and offline merchant demographic data to extrapolate relevant insights and make strategic recommendations. You will also act as an advocate for data capability and UX research with our partners, identifying opportunities to bring additional team resources into strategic conversations.
Data sources we draw on include (but are not limited to) internal big data tables (Cornerstone), Adobe Analytics and Qualtrics. For this role, we are looking for someone who is curious and creative, as well as having deep analytical skills and a drive for excellence.
The position is hybrid onsite/remote, with two days per week in our NYC or PHX offices. Working fully remotely is also an option.
Develop forward-looking reporting, analyses and insights, motivating partner action
Engage with diverse partners to determine the most important questions to ask of our online and offline data
Communicate findings to audiences at all levels of the business
Work in close collaboration with product owners, technology teams and marketing partners to communicate product performance and stay informed of product changes
Define key metrics and develop automated reporting and alerts to monitor product health
Evangelize digital analytics data to promote data-driven decision-making with partner teams
Define tagging and other data capture requirements for new digital experiences and work with data capability SME to develop and validate solutions
Identify opportunities to deepen our data capability and/or conduct UX research
Strong analytics skills, and experience applying them to solve business problems.
Proven ability to work with and analyze large data sets, including 3-5 years programming experience in SQL, Python and/or HQL
Creativity and curiosity, with an appetite to learn
Excellent listening and interpersonal skills; able to collaborate with partners from a variety of backgrounds
Ability to excel as a standout colleague in a fast-paced, complex, and ambiguous business environment
Experience working with American Express Merchant datasets and platforms is highly preferred
Exposure to digital analytics tools (e.g. Adobe Analytics, Google Analytics) is preferred but not required
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
If the role you are applying for is designated as hybrid or onsite, you will be required to demonstrate that you have completed your primary COVID-19 vaccination series (i.e. 2 doses for Moderna/Pfizer and 1 dose for J&J), in order to work in or visit any of our offices. This requirement is subject to legally required accommodations.
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Primary Location: US-New York-New York
Other Locations: US-Arizona-Phoenix
Req ID: 22013291
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