Pfizer US Comirnaty Innovation Trailblazer & Social Media Lead in Remote, United States
Pfizerand BioNTech's COVID vaccine (COMIRNATY)isFDA approved in the U.S for ages 16+ and transitioningfrom Emergency Use Authorization (EUA) to commercial launchfor other age groups. The U.S.launch is critical to the future success of our Vaccines BU. In addition, COVID has multiple future launches in theU.S.including pediatric & boosters.
TheU.S. Consumer Innovation Trailblazer & Social Media Lead will be responsible for launching business accelerating innovations that are new to Pfizer, along with leadership of a dynamic social media Community for U.S. Consumers across Adult and Pediatric segments, post Comirnaty BLA Approval.
This highly collaborative colleague will concept, create and champion Comirnaty innovation strategy, program development and launches, and will develop, lead and manage a two-way social presence for the brand. The ideal candidate thrives on innovatively conquering business challenges, thinks conceptually, quickly sizes up opportunities and masterfully executes. This colleague will work on various projects simultaneously (both big and small) in partnership with the team's functional leads as well as PR and Advocacy leads. This role reports to the U.S. Comirnaty Consumer Team Lead.
The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork.
Leverage brand positioning, consumer insights to develop an innovation roadmap for opportunity areas that align with the Comirnaty business strategy
Lead experimentation with emerging technologies to identify applications for existing and new consumers and challenge established thinking to solve brand issues in innovative ways
Develop and launch a dynamic and meaningful branded social media community, including Social Content Creator strategy and execution
Identify current and anticipate future market opportunities for and competitive threats to category leadership, with a focus on digital innovation
Partner within brand team, extended cross functional team (including analytics, medical, legal, regulatory, safety, etc.) to identify, prioritize and secure approval for business driving innovation models and programs; Partner with PR, Advocacy leads to develop integrated efforts
Masterfully execute full program from overall concept to smallest details, including budget management
Analyze impact of innovation initiatives, generate early learnings, and drive continuous improvement (failing forward when necessary)
Chart new paths forward and new processes to allow for efficient and timely approvals of novel ideas
Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance
Exhibit a high performance, values driven approach to develop strategies, identify opportunities and manage key issues to achieve revenue objectives
Minimum of 10 years of marketing experience required with proven success launching innovation from inception to in-market
Bachelor's degree required. MBA preferred
Visionary who 'connects the dots' around the business and customer insights, and articulates concepts and thoughtful solutions in a clear and compelling way
Highly analytical, motivated, decisive thought leader with excellent executional skills
Strategic mind with an ability to think broadly, refine questions, and influence multiple decision makers (strong cross functional team management)
'Change agent' attitude; constantly (yet responsibly) pushing brand to new opportunities, approaches, ideas, perspectives
Exceptional project management skills required
Social media experience required
Agile mindset;Track record of pushing boundaries and not accepting status quo,finding ways to deliver in the face of accelerated deadlines
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details:
Last Date to Apply for Job: December 3, 2021
Additional Location Information: East Coast Remote
Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.
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Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
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