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Kellanova Director, Omni Commerce and Shopper Marketing in Rogers, Arkansas

A dvance your career as a Director, Omni Marketing on our Walmart team.   You will develop a 3-year omni marketing strategy for profitable share growth in collaboration with the omni commercial team. You will work with the omni marketing team to develop integrated omni plans and initiatives to support total category/brand marketing strategy and objectives. You will develop a cutting-edge omni commerce marketing capability roadmap to secure future market leadership for Kellanova. In addition, you will lead agency strategic partnerships to drive effective and efficient omni commerce plans.

  

With this opportunity, you will help us to achieve industry leadership in omni commerce by delivering superior experiences that earn us “digital-first position” with customers, shoppers and in the hearts and minds of consumers. This will be an onsite role with location in Rogers, Arkansas.  

A Taste of What You’ll Be Doing  

  • Marketing Strategy - Develop a 3-year omni marketing strategy for profitable share growth in collaboration with the omni commercial team. Develop and execute key omnichannel business initiatives and product launches.

  • Marketing Performance - Coordinate with your team to schedule marketing support tactics, considering innovation launch timing, seasonality, budget constraints, return on investment, and overall marketing goals. Efficiently manage marketing, promotional, and advertising budgets, assessing program performance monthly and quarterly to optimize future strategies.

  • Collaboration - Work closely with stakeholders, including internal teams and external advisers to set up and execute omni plans and tactics. This will ensure the deployment of on-brand strategies in campaigns via the Integrated Commercial Planning   (ICP)   process.  

  • Leadership - Mentor the omni marketing team to high-performance, fostering an environment of creativity and innovation to drive business growth.

      

    We’re Looking for Someone With  

  • Bachelor’s degree with significant related experience in client service / agency and Retail or CPG  

  • Proven track record of developing and executing successful marketing strategies and campaigns

  • Strategic thinking with a focus on the customer experience and understanding of customer needs, product, and competitive landscape.

  • Strong analytical abilities and a data-driven approach to decision making.

  • Experience working directly for a food company  

      

    What’s Next  

      

    After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our   How We Hire page (https://www.kellanovacareers.com/en/working-here/hiring-process.html)    to get insights into our hiring process and more about what we offer. Need assistance throughout the application or hiring process? Email   USA.Recruitment@Kellanova.com  

    If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our   benefits page (https://www.kellanovacareers.com/en/working-here/benefits.html)   & be sure to ask your recruiter for more specific information.  

      

    Get to Know Us  

      

    At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands includes Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Crunchy Nut, among others.  

      

    Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.  

      

    Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.  

      

    The future is full of flavor at Kellanova.

      

    Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here. 

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