Job Information
The Hershey Company Director Marketing Mexico and LATAM in United States
Job Location: Guadalajara, Mexico Note: Will consider applicants based in Sao Paulo, Brazil. Please submit CV's in English. * Role Overview * The Mexico/LatAm Marketing Director is responsible for total region Marketing strategy, leading a multi category team serving Mexico, Brazil, South America, Central America and Caribbean business. He/She will lead the development and implementation of profitable growth plans for this region. This individual will be responsible to develop and deliver business goals with profitable/sustainable growth with particular focus on Market share. * Accountabilities Top 4 Core Responsibilities / Outcomes Expected* 1. Lead Marketing Strategy: Devise the overall brand strategies (where to play, how to win) and campaigns with consideration to the international marketing strategy of the company. 2. Commercial Strategy: Develop winning go to market strategies and plans that deliver sustainable and targeted share, revenue and margin growth based on both top and bottom-line growth plans. 3. Analytics & Insights: Provide insights and recommendations to influence the General Manager and Global Leadership teams. Understand consumer and category insights to drive innovation and marketing strategies. 4. Leverage Scale to Drive Core Platforms: Define strategic platform opportunities as well as identify multi-year go-to-market strategies across market and channels. Leverage scale to drive core platforms from design, development and calibration for innovation, seasons, price pack architecture. * Other applicable Scope Defining Dimensions* ⦁ Cross functional Dept Leads, Regional Leadership engagement. ⦁ Strategic Decision Making, Organization Designing, Stakeholder Relationship * Qualifications Knowledge, Skills & Abilities* ⦁ Strong personality and influencing ability, along with a comprehensive understanding of the marketing function ⦁ Strong core marketing skills augmented by more contemporary marketing tactics and strategies ⦁ Demonstrated results, ideally within CPG marketing, of delivering P&L in difficult operating conditions within the external marketplace * Experience & Education* 15+ years’ experience in marketing, sales, and/or general management positions within the CPG industry Bachelor’s and/or Master’s degree preferably in Marketing or any related degree in Business or Social Sciences; or equivalent. #LI-SW1