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Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:  

Caterpillar Marketing & Brand currently has an opening for a Content Strategy Manager, supporting Caterpillar’s loyalty program, Cat Vantage Rewards.

As the Content Strategy Manager, you will be working with a team that is responsible for developing and overseeing the execution of Caterpillar’s customer loyalty program, Cat Vantage Rewards. This role provides expertise in developing content and messaging that meets the customer where they are. Your key responsibility will be guiding customers to enroll and engage in Cat Vantage rewards across our channels. The content strategist will work with creative agency to determine the best content formats to ensure that we attract prospects and ensure high customer engagement.

What You Will Do:  

• Guide Cat Vantage Rewards content and touchpoints that align with business strategies and meeting customers where they are in their sales and parts purchasing journey, both on and offline.

• Develop personalized content based on customer segmentation and activity in Cat Vantage Rewards.

• Work closely with data analysts and performance marketing teams to develop or improve messaging and marketing materials.

• Partner with creative agency to guide content development and placement throughout our channels and in campaigns. Be the team lead in reviewing and the development of media campaigns.

• Review and provide quarterly analysis of emerging rewards programs and their tactics to reach customers.

• Support the leadership to understand gaps and opportunities in messaging for Caterpillar employees and Caterpillar dealers.

• Work closely with insights, research, UX and CX teams to understand customer journeys and develop voice of customer quarterly research questions.

• Create a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns.

• Working with the legal and compliance team to ensure the content complies with content governance guidelines and policies.

What You Will Have:  

Customer Focus : Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Considerations For Top Candidates:

• Bachelor’s degree in marketing, communications, business or a related field OR equivalent working experience

• 5-7 years experience in developing programs that provide value to customers. Loyalty program experience is a plus.

• Ability to partner and collaborate across the enterprise and provide cross-functional leadership.

• Customer-back mindset and ability to take customer insights and data to influence and content, marketing and messaging.

• Ability to adapt in fast-paced environments and learn quickly.

• Extensive experience with content creation, strategy building and content marketing.

• Experience working with content management systems (CMS).

• Working knowledge of search engine marketing (SEM) and strong knowledge of search engine optimization (SEO).

• Excellent planning and management skills to oversee multiple content campaigns.

• Developed and/or led email and social campaigns.

• Understanding of UX designs and research.

• A customer-back mindset by recognizing and advocating for customer and dealer value drivers.

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

Additional Information:

Up to 15% travel. May require global travel.

Flexible hybrid work environment

#LI

#BI

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.

Summary Pay Range:

$106,194.25 - $165,840.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

• These benefits also apply to part-time employees

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

March 26, 2025 - April 4, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .